Senior Analyst, Strategic Account Management Programmatic

Walmart•Los Angeles, CA

3d•$84,000 - $156,000

About The Position

VIZIO’s Platform+ Services team is seeking a Senior Analyst, Strategic Account Management to join their growing team. As a Senior Analyst, you will be a revenue driver on the Programmatic team by cultivating relationships with agencies and brands. What you'll do... What You Will Do Manage relationships with a portfolio of programmatic clients to maximize revenue potential. Take full ownership of PMP revenue, creating strategies to maximize yield and hit revenue targets across programmatic channels. Build and maintain strong relationships with Sales and other stakeholders to identify growth opportunities. Partner with our client and agency brand teams to drive their understanding of programmatic and its advantages. Continuously analyze performance trends, optimize programmatic setups, and identify areas to increase revenue, including working with multiple SSPs and exploring different strategies. Understand and work with SSPs, DSPs, and Ad Servers to optimize campaign performance. Scale Private Marketplace Deals (PMPs) effectively while coordinating with supply and demand partners. Track and analyze key revenue metrics, proactively addressing challenges to ensure revenue goals are met. Provide actionable insights to stakeholders, contributing to VIZIO’s growth by sharing best practices, market trends, and new revenue opportunities.

Requirements

Minimum of 2-3 years’ experience in the programmatic advertising space, ideally with hands-on-keyboard expertise.
In-depth knowledge of SSPs, DSPs, Ad Servers, and other programmatic platforms.
Proficiency with Salesforce, Excel, PowerPoint and various reporting platforms.
Ability to manage multiple projects and clients simultaneously.
Strong analytical skills, with experience in interpreting and acting on performance data.
Entrepreneurial drive, comfortable working in fast-paced, growing environment.
Bachelor’s degree or equivalent in Marketing, Advertising, Business or related field.

Nice To Haves

Experience in video advertising with a premium publisher or agency.
CTV video and display experience is preferred.

Responsibilities

Manage relationships with a portfolio of programmatic clients to maximize revenue potential.
Take full ownership of PMP revenue, creating strategies to maximize yield and hit revenue targets across programmatic channels.
Build and maintain strong relationships with Sales and other stakeholders to identify growth opportunities.
Partner with our client and agency brand teams to drive their understanding of programmatic and its advantages.
Continuously analyze performance trends, optimize programmatic setups, and identify areas to increase revenue, including working with multiple SSPs and exploring different strategies.
Understand and work with SSPs, DSPs, and Ad Servers to optimize campaign performance.
Scale Private Marketplace Deals (PMPs) effectively while coordinating with supply and demand partners.
Track and analyze key revenue metrics, proactively addressing challenges to ensure revenue goals are met.
Provide actionable insights to stakeholders, contributing to VIZIO’s growth by sharing best practices, market trends, and new revenue opportunities.

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.

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