Analyst-Programmatic Media
About The Position
“We create happiness.” That is our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you will help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make an impact? Disney Experiences’ in-house Trading Desk is looking for a Programmatic Activation Analyst. Reporting to the Team Lead for Disneyland Resort, you will be a hands-on keyboard programmatic trader. All programmatic and ad operations work is managed in-house in a full self-service capacity. Our media buys include most forms of programmatically available inventory: display, streaming, native, audio, digital out of home (DOOH), and in-app. We also work across the full marketing funnel from branding to direct response. This is a full-time position. This position reports to: Manager, Programmatic
Requirements
- Minimum 3 years of digital marketing experience
- Self-service experience with demand-side platforms and ad servers
- Understanding of programmatic ecosystems, including supply-side platforms/ad exchanges, data management platforms, brand safety partners, data partners, and publishers
Responsibilities
- You will have direct responsibility for your assigned campaigns – inclusive of all self-service capabilities in planning, execution, optimization, and reporting.
- Prepare tactical plans and budget recommendations for your campaigns.
- Manage programmatic buys to support branding and direct response across platforms like Google, Verizon, Amazon, and The Trade Desk.
- Review and lead optimization of campaigns across revenue, performance indicators, and budget pacing.
- Manage relationships with platform support teams and work with other stakeholders to create optimization strategies that align with campaign goals, delivery, and performance.
- Analyze performance and unique opportunities to understand value provided by different DSPs and other vendors.
- Design tests to evaluate DSP platforms and varying campaign strategies.
- You will work on several platforms, including DV360, Yahoo DSP, Amazon DSP, and The Trade Desk.
- You will partner closely with our in-house Ad Operations team who manage the ad trafficking, as well as strategy teams as an extension of their planning process.
- Provide performance and insights for partner-facing campaign performance reports.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
