Programmatic Media Associate

the LEGO Group • Boston, MA

2d • Hybrid

About The Position

Join the LEGO® Group as a Programmatic Media Associate and support us in delivering data-driven, high-impact digital media advertising campaigns that connect the LEGO Group with millions of fans. This role combines critical thinking, cross-functional leadership, and deep platform expertise to help shape our media approach in a fast-evolving digital landscape. You will support and learn to implement campaign strategy and execution, foster strong internal and external partnerships, and ensure our media investments deliver against both brand and commercial goals. Your expertise will be crucial in supporting impactful digital media campaigns that resonate with our global audience. By providing structure to innovative strategies and fostering collaboration across teams, you will help ensure alignment with both brand values and commercial objectives. Join us in crafting a future where creativity meets data-driven success!

Requirements

• Demonstrated experience in digital media programming.
• Knowledge of, and an interest in, the global media landscape, ad tech ecosystem, and the evolving privacy/regulatory environment.
• Either a proven track record of campaign deployment or experience with executing complex tasks with supervision.
• Knowledge of key programmatic tools like The Trade Desk, Amazon DSP, and DV360.
• A desire to be curious and to learn and develop, both within the programmatic media specialism and more holistically.
• A commitment to purpose-driven, ethical marketing in line with the LEGO Group’s values and mission.

Responsibilities

• Media Strategy & Vision – Support in driving and implementing the LEGO Group’s key initiatives and programmatic media strategy, ensuring alignment with brand, marketing, and business objectives across channels and other teams. This includes championing a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.
• Executional & Investment Stewardship & Governance - Ensure that global standards are followed and met, delivering the strongest return
• Collaborator & Executive Influence - Serve as a subject matter expert for programmatic media, engaging with leadership, brand managers, other key internal collaborators, and external partners to drive alignment and advocacy.
• Innovation, Tech & Ecosystem Strategy - Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future-proof our digital media strategy.

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed