Senior Analyst, Search Engine Marketing

Horizon Media•New York, NY

7d•$66,300 - $85,000•Hybrid

About The Position

Horizon Media, founded in 1989, is a marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. It is known for its innovative approach, personal client service, and acclaimed culture, consistently appearing on 'Best Places to Work' lists. Horizon Media values diverse perspectives and strives to create an inclusive environment where employees feel welcomed, safe, and empowered. The company's success is attributed to hiring talented individuals, challenging them, and providing opportunities for growth.

Requirements

1.5+ years’ directly related Search Engine Marketing (Google, Yahoo!, Bing etc.) experience.
Exceptional quantitative skills and aptitude including advanced Excel skills.
An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team.
Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.
Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
Excellent organizational skills and the ability to juggle multiple responsibilities.
A dot connector, able to marry strategic thought and tactical objectives.
Eager to advance problem solving skills, with the ability to be solutions oriented.
A self-starter, takes initiative.
A strong writer and communicator.
Able to actively seek out and implement feedback.
A hyper detailed oriented individual.
An independent worker with strong time management and organization skills.
A desire to be nimble and flexible to succeed in a fast-paced and ever-changing environment.
A strong team player, willing to roll up your sleeves.
A business mature individual who exudes professionalism and respect.
Committed to the success of your team.
Eager to guide and manage team members, will lead by example.
A supporter of and advocate for diversity, equity and inclusion.

Responsibilities

Create, implement, track, analyze, and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, other search engines, and bid management platforms (DS3, Marin, Kenshoo, InsideVault).
Develop and employ successful bidding strategies and effective keyword management to achieve target acquisition goals and efficiency metrics.
Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and identify and troubleshoot data anomalies.
Help develop test design roadmaps, quarterly planning initiatives, and identify and implement business opportunities.
Lead portions of weekly reporting calls for clients, communicating key metrics, goal attainment, and optimization opportunities.
Provide consistent and effective support to Manager level and above on forecasting and new business opportunities.