Senior Analyst, Promotional Effectiveness

PetSmart • Phoenix, AZ

45d • Hybrid

About The Position

The Senior Analyst, Promotional Effectiveness plays a critical role in driving profitable growth by delivering deep, actionable insights into promotional performance across channels. This role is ideal for a highly analytical professional with a background in FP&A, Merchandise Planning & Analysis (MP&A), or Finance who is excited to apply financial rigor to promotional strategy and execution. You will be a subject matter expert in our promotional analytics tool suite, owning ad hoc analysis, channel-level performance deep dives, and proactive recommendations that improve traffic, units per transaction (UPT), basket attach, sales, and margin.

Requirements

• 4+ years of experience in retail analytics, FP&A, MP&A, finance, pricing, or promotional analytics.
• Proven analytical and financial modeling skills with the ability to connect analysis to business impact.
• Advanced proficiency in Excel and experience with BI/analytics tools (e.g., Tableau, Power BI, SQL, or similar).
• Comfort working with large datasets and translating insights into clear recommendations.
• Effective communication skills and ability to influence cross-functional partners with data-driven insights.

Nice To Haves

• Experience with retail promotional or pricing analytics tools and test-and-learn methodologies.
• Background in Merchandise Planning & Analysis (MP&A) or enterprise FP&A.
• Experience analyzing omnichannel performance (store, digital, app).
• Working knowledge of retail financial drivers: gross margin, promo ROI, markdowns, inventory productivity, and customer value metrics.

Responsibilities

• Serve as a power user and subject matter expert of the promotional analytics tool suite; ensure high-quality, reliable reporting and insights.
• Conduct deep-dive analyses of promotional effectiveness by channel, category, customer segment, and offer type.
• Develop clear, actionable recommendations to drive traffic, UPT, basket attach, sales, and margin improvement.
• Partner with the Senior Manager to support promotional planning, post-event reviews, and test-and-learn initiatives.
• Build financial models and business cases to evaluate promotional scenarios, trade-offs, and ROI.
• Identify opportunities to optimize promotional depth, timing, mechanics, and targeting.
• Translate complex analytical findings into concise, executive-ready insights for Pricing, Merchandising, and Finance partners.
• Support forecasting and performance tracking by connecting promo results to financial and merchandising outcomes.
• Continuously improve dashboards, reporting, and analytical methodologies to scale insight generation.

Benefits

• Pet-friendly environment, bring your pets to work and enjoy the on-site dog park!
• On-Site Events & Adoptions, enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals
• “Top Dog” gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces
• “Sit & Stay” Café serving fresh breakfast and lunch options, snacks, & more
• “Lil Paws” NAEYC-accredited onsite childcare facility providing high-quality early education
• Paid Volunteer Opportunities to spend time doing good for causes close to heart
• Print Center and Business Services, Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed