Senior Analyst, Planning and Marketing Analytics

TAG - The Aspen Group•Chicago, IL

2d•Remote

About The Position

The Aspen Group (TAG) is a leading retail healthcare business support organization in the U.S., supporting healthcare professionals and teams across various categories including dental care, urgent care, medical aesthetics, and animal health. TAG provides centralized business support services to power its consumer-facing businesses like Aspen Dental and WellNow Urgent Care. This role is within TAG’s Performance and Growth organization, dedicated to the ClearChoice brand. The Senior Analyst will be responsible for developing data, reporting, and analytics solutions to support performance-driven growth. The ideal candidate possesses strong technical skills, attention to detail, excellent organizational and communication abilities, and a problem-solving mindset.

Requirements

3-5 years in business analytics or marketing analytics.
Experience owning or contributing to recurring performance reporting (e.g., weekly or monthly).
Ability to analyze multi-channel marketing performance, identify trends, diagnose drivers, connect results to business outcomes, and recommend actions.
Strong ability to move from data → insight → recommendation.
Experience with marketing performance metrics (cost per appointment, conversion rates, funnel metrics).
Ability to independently structure/resolve problems by incorporating/balancing relevant factors and grasping mathematical concepts related to budgeting and forecasting.
Experience with Excel, SQL (Big Query preferred), Tableau required.
Hands-on experience extracting, integrating, and analyzing data across multiple sources (e.g., Google Analytics, paid media platforms, CRM), including combining disparate datasets and building scalable dashboards.
Highly collaborative – thrives in cross-functional environments.
Excellent communicator – simplifies complex ideas clearly.
Analytical and curious – asks the right questions, not just reports data.
Action-oriented – focused on driving decisions.
Comfortable with ambiguity – able to synthesize inputs from multiple sources with varying levels of completeness and precision.

Nice To Haves

Experience in multi-location, service-based, or healthcare-adjacent businesses is a plus.
Experience with analytics tools such as Python and R a plus.

Responsibilities

Execute analytical diagnostics and deep dive analyses to support ongoing business needs, evaluating and reporting on the performance of every stage of the funnel.
Identify drivers of traffic, leads, appointments, conversion, and revenue across channels.
Design and build user-friendly Tableau dashboards to enable functional leaders to monitor performance of ongoing initiatives.
Analyze performance across paid media, CRM/lifecycle, website, and other demand-driving efforts.
Distinguish baseline demand from marketing-driven impact and evaluate incrementality.
Develop insights on channel interaction and media mix.
Support the marketing organization’s test and learn agenda through optimal test designs and measurement.
Synthesize multiple data sources (e.g., GA, Salesforce, CRM, call center data, paid platforms) into a cohesive performance view.
Lead the development of integrated performance reporting for weekly, monthly, and leadership forums, connecting media and sales performance to operational factors.
Build clear performance narratives by synthesizing inputs from channels, CRM, and business owners.
Translate data into actionable recommendations that inform marketing, product, and operational decisions.
Work closely with Paid Media, CRM/Lifecycle Marketing, Revenue Management, Finance & Operations.
Ensure analytics are embedded in day-to-day decision-making.