Senior Analyst, Performance Marketing

CVS Health • Woonsocket, RI

1d

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary The Senior Analyst, Performance Marketing supports the planning, execution, and optimization of performance marketing initiatives that drive measurable customer and business outcomes. This role combines analytical insight, strong project execution, and cross-functional collaboration to connect digital marketing investments to enterprise results across online and in-store channels. Reporting to a Senior Marketing Manager, this role independently manages defined marketing workstreams while supporting larger initiatives led by senior team members. What Sets This Role Apart High visibility across marketing, analytics, and agency partners Opportunity to influence campaign performance through data-driven insights

Requirements

• 2+ years of experience in marketing or advertising, with exposure to digital or retail marketing environments
• 1+ year of hands-on experience supporting performance marketing initiatives (affiliate marketing experience strongly preferred)
• Demonstrated ability to analyze marketing data and translate findings into actionable insights
• Experience managing multiple workstreams and meeting deadlines in a fast-paced environment

Nice To Haves

• Experience across performance marketing channels such as affiliate, paid search, paid social, or content marketing
• Proficiency with analytics tools such as Adobe Analytics or comparable platforms
• Strong written and verbal communication skills with the ability to work cross-functionally
• Experience working with external agencies or vendors
• Bachelor’s degree in Marketing, Communications, Liberal Arts, or a related field or equivalent relevant work experience

Responsibilities

• Execute end-to-end delivery of assigned performance marketing initiatives, including campaign set-up, stakeholder coordination, agency briefing, creative review, approvals, and launch
• Support planning and execution of recurring and seasonal marketing campaigns, including quarterly creative development and partner handoffs
• Analyze campaign performance, identify trends and optimization opportunities, and deliver clear reporting on forecasts, in-market results, and post-campaign outcomes
• Manage day-to-day relationships with external agencies and vendors to ensure timelines, quality standards, and performance goals are met
• Partner with senior team members on complex initiatives by supporting analysis, execution, performance tracking, and documentation

Benefits

• This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families.
• The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
• Additional details about available benefits are provided during the application process and on Benefits Moments.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level