Digital Marketing Performance Analyst

Hartford HealthCare • Hartford, CT

3d

About The Position

The Digital Marketing Performance Analyst is responsible for supporting an array of strategies, tactics and activities which advance the marketing and business interests of Hartford HealthCare. The Digital Marketing Performance Analyst participates in a wide range of responsibilities around reporting, analysis and project management, including marketing campaign performance, ROI, email marketing, contact center activity, competitor research, reputation monitoring, Google Analytics and social media. Responsibilities include but are not limited to the following:
Works to support key initiatives for HHC Marketing, provide insight, optimization, and to surface new opportunities which drive system priorities and digital marketing performance
Responsible for data analysis, reporting, and assistance with optimization of digital efforts through actionable insights
Assists with targeting specific audiences that have a high propensity to convert
Reporting and analysis on ROI connected to marketing efforts
Manages all aspects of data collection and analysis for department-specific reporting. Including (but not limited to) all lead generation and patient acquisition initiatives
Analyzes and reports on HHC’s online reputation and consumer perception
Works with external advertising and digital marketing agencies and internal customers, to assess and share efficacy of campaign tactics (through lead conversion/ROI reporting) with key service-line and business-unit stakeholders.
Creates digital marketing planning, recommendations and results prepared for senior leadership, clinical staff, and marketing team.

Requirements

• Bachelor’s Degree Education is required.
• Two to three (2-3) years in data analytics in relation to marketing, or other similarly relevant experience.
• Experience with business intelligence platforms
• Expert at Microsoft Excel
• CRM systems experience, including report building
• Experience with Salesforce, Marketing Cloud, Google Ad Manager, Google Analytics, Google Tag Manager, Facebook Business Manager and other digital marketing tools and platforms
• Proficiency in identifying target audiences and gaining insights
• Strong analytical skills and data-driven thinking
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Ability to prioritize and manage requests from various sources with an ability to work well with varied personalities and deadlines.
• Ability to collaborate, communicate, present and negotiate effectively across disciplines and groups, with vendors and internal customers.

Nice To Haves

• Healthcare experience is helpful, though other industry experience will be considered.

Responsibilities

• Works to support key initiatives for HHC Marketing, provide insight, optimization, and to surface new opportunities which drive system priorities and digital marketing performance
• Responsible for data analysis, reporting, and assistance with optimization of digital efforts through actionable insights
• Assists with targeting specific audiences that have a high propensity to convert
• Reporting and analysis on ROI connected to marketing efforts
• Manages all aspects of data collection and analysis for department-specific reporting. Including (but not limited to) all lead generation and patient acquisition initiatives
• Analyzes and reports on HHC’s online reputation and consumer perception
• Works with external advertising and digital marketing agencies and internal customers, to assess and share efficacy of campaign tactics (through lead conversion/ROI reporting) with key service-line and business-unit stakeholders.
• Creates digital marketing planning, recommendations and results prepared for senior leadership, clinical staff, and marketing team.

Benefits

• Hartford HealthCare offers exciting opportunities for career development and growth.
• We provide a competitive benefits program designed to ensure work/life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level