Marketing Performance Analyst

SLIM CHICKENS•Fayetteville, AR

About The Position

The Marketing Performance Analyst is a member of Slim Chickens' Business Analytics team, responsible for transforming data into actionable insights that support marketing performance and business growth. This role partners closely with Marketing, Operations, and Analytics teams to analyze consumer behavior, evaluate marketing effectiveness, and inform both day-to-day decision-making and broader marketing strategy.

Requirements

Strong ability to translate data and analyses into clear, actionable insights that support marketing decisions.
Exposure to marketing analytics concepts such as campaign performance analysis, attribution, ROI measurement, or customer segmentation
Experience working with and combining data from multiple sources (e.g., internal systems, third-party data, or market research).
Foundational understanding of marketing principles and customer behavior, with interest in applying insights to business problems
Strong problem-solving skills and ability to work through ambiguous questions with guidance.
Ability to connect analytical work to broader business goals and marketing objectives.
Demonstrated ability to manage individual analyses or components of projects with increasing independence.
Proficiency in SQL and experience with Python or R
Strong foundation in statistics and analytical thinking.
Experience translating data into business insights (academic or professional)
1-2 year of experience in analytics, marketing analytics, or a related field.
Bachelor’s degree in business, statistics, mathematics, or similar field.

Nice To Haves

Experience in restaurant, retail, or multi-unit business preferred, not required
MBA or advanced degree a plus.

Responsibilities

Analyze internal and external data to develop insights into Slim Chickens’ customers and support marketing strategy with clear, actionable recommendations.
Partner with Marketing to address business questions through analytics, including campaign performance analysis, attribution, and ROI measurement.
Build, maintain, and improve data pipelines, dashboards, and performance metrics to track marketing effectiveness and key business outcomes.
Collaborate cross-functionally with Marketing, Operations, Finance, and Analytics teams to support strategic initiatives and operational priorities.
Conduct analyses from problem definition through insight development, with guidance as needed, ensuring accuracy and clarity.
Communicate findings and insights to both technical and non-technical stakeholders in a clear and concise manner.
Stay current on industry trends and emerging analytics tools, applying new approaches where appropriate.
Support the evaluation and implementation of analytics tools and methodologies to improve marketing measurement and decision-making.
Demonstrates an understanding of Slim Chickens’ operating standards, including data security, company policies, and safety practices, and applies these principles in analytical work.
Ensures data is handled responsibly and insights are developed and communicated in a way that aligns with company standards and supports consistent, data-driven decision-making.
Performs other analytics-related duties as assigned in support of marketing performance, business insights, and broader organizational objectives.