Performance Marketing Analyst - Conversion

Electrolux•Charlotte, NC

15h•Hybrid

About The Position

Join us to create change and have an impact in homes around the world. At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living. Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together. Where you’ll be: This position will be based in the Charlotte, NC HQ; hybrid work policy model. All About the Role: Data‑driven performance marketing analyst responsible for accelerating e‑commerce growth by optimizing the onsite customer journey. This role leads A/B testing programs, evaluates funnel performance, and develops personalization strategies that increase product discovery, engagement, and conversion across brand-owned digital experiences. Through actionable insights and experimentation, this role drives measurable improvements in revenue and overall site performance.

Requirements

Bachelor’s degree
3+ years of experience in marketing analytics, e‑commerce, or digital optimization.
Proficiency with analytics tools (e.g., GA4, Looker Studio, Adobe Analytics) and advanced Excel skills.
Demonstrated experience designing and analyzing A/B tests and running website experimentation programs.
Strong understanding of digital funnels, user behavior, and conversion optimization best practices.

Responsibilities

Monitor core e‑commerce KPIs including conversion rate, AOV, add‑to‑cart rate, revenue per session, and PDP/PLP engagement.
Analyze behavioral data and funnel performance to identify website optimization opportunities.
Design, execute, and evaluate A/B and multivariate tests across PLP, PDP, cart, and checkout experiences.
Build and manage an experimentation roadmap in partnership with cross-functional teams.
Translate insights into clear, actionable recommendations that drive measurable performance lifts.
Support deployment and optimization of personalization modules to improve product discovery and cross-sell/upsell.
Partner with merchandising teams to improve conversion, AOV, and overall site profitability.
Develop dashboards and reporting frameworks to measure experiment impact and communicate results to stakeholders.