Performance Marketing Analyst - Conversion

Electrolux Group•Charlotte, NC

2d•Hybrid

About The Position

Data‑driven performance marketing analyst responsible for accelerating e‑commerce growth by optimizing the onsite customer journey. This role leads A/B testing programs, evaluates funnel performance, and develops personalization strategies that increase product discovery, engagement, and conversion across brand-owned digital experiences. Through actionable insights and experimentation, this role drives measurable improvements in revenue and overall site performance.

Requirements

Bachelor’s degree
3+ years of experience in marketing analytics, e‑commerce, or digital optimization.
Proficiency with analytics tools (e.g., GA4, Looker Studio, Adobe Analytics) and advanced Excel skills.
Demonstrated experience designing and analyzing A/B tests and running website experimentation programs.
Strong understanding of digital funnels, user behavior, and conversion optimization best practices.

Responsibilities

Monitor core e‑commerce KPIs including conversion rate, AOV, add‑to‑cart rate, revenue per session, and PDP/PLP engagement.
Analyze behavioral data and funnel performance to identify website optimization opportunities.
Design, execute, and evaluate A/B and multivariate tests across PLP, PDP, cart, and checkout experiences.
Build and manage an experimentation roadmap in partnership with cross-functional teams.
Translate insights into clear, actionable recommendations that drive measurable performance lifts.
Support deployment and optimization of personalization modules to improve product discovery and cross-sell/upsell.
Partner with merchandising teams to improve conversion, AOV, and overall site profitability.
Develop dashboards and reporting frameworks to measure experiment impact and communicate results to stakeholders.