Digital Marketing Analyst

KeyBank•Brooklyn, OH

2d•$63,000 - $96,000•Hybrid

About The Position

The Digital Marketing Analyst is responsible for supporting marketing-execution, risk-related, and administrative tasks as assigned/as necessary. Works under limited supervision to support smaller and/or less complex issues, clients, accounts, projects, analyses, or internal relationships. Brings an innovative, growth mindset to enhance overall team performance.

Requirements

Bachelor's Degree in marketing, business, or related field or equivalent work experience (required)
2 years of relevant work experience
Knowledge of traditional and digital creative marketing development process
Understanding of banking products and segment needs
Capable of working on multiple projects at once and prioritize delivery based on key objectives.
Attention to detail and accuracy
Strong oral & written communication skills

Responsibilities

SEO Support (50% Allocation)
Keyword Strategy & Execution Conduct keyword research using tools like Semrush and internal data.
Recommend and implement updates to URLs, body content, title tags, meta descriptions, headers, and internal linking.
Ensure content changes align with SEO best practices and business objectives.
Technical SEO Provide actionable recommendations to web teams and track resolution progress.
Stay on top of SEO news and algorithm updates.
Performance Reporting Compile monthly, quarterly, and annual SEO performance reports.
Track KPIs such as traffic, rankings, CTR, and conversions.
Cross-channel Research Identify emerging affiliate partners to support AIO & LLM growth Track AIO & LLM visibility Monitor vendor authority building campaign progress
Paid Search & Affiliate Support (50% Allocation)
Monitor and analyze paid search account health and delivery through regular, time boxed reviews to identify anomalies, volatility, or unexpected performance shifts related to traffic, applications and conversions.
Review agency reporting and outputs to validate performance narratives, highlight gaps, and ensure alignment with observed data.
Flag budget pacing or delivery concerns to paid search leadership and the agency (no budget ownership or execution).
Identify potential tracking or measurement issues based on performance symptoms or data inconsistencies and escalate to the appropriate partners.
Prepare clear performance summaries and insight-based recommendations to support paid search leadership decision making.
Support cross channel diagnostics where paid search performance intersects with organic search or broader acquisition trends
Act as a backup for the Digital Acquisition Marketing Manager as needed for the creative asset approval process during new offer launches.
Conduct a monthly audit of all active publisher websites to ensure the content being used to promote offers is what was approved by Compliance.