Senior Analyst, Measurement Strategy

New Engen, Inc.•New York, NY

5d•$90,000 - $110,000•Hybrid

About The Position

At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team. We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.

Requirements

5+ years in analytics, measurement, or a closely adjacent field
Hands-on experience with one or more of: MMM, geo holdout testing, incrementality measurement, brand lift studies
Strong communicator — comfortable presenting to clients and working across media, strategy, and data teams
Familiarity with the paid media landscape (search, social, programmatic) and how measurement connects to media decisions

Nice To Haves

Agency or consulting experience a plus

Responsibilities

Lead measurement strategy across your accounts, owning the full measurement loop from defining the learning agenda to delivering actionable insights.
Identify the right questions to answer, align measurement approaches to business goals, and ensure outputs drive real decisions.
Develop clear, structured test roadmaps across channels and campaigns.
Select and design the appropriate methodologies based on budget, data availability, and business context, including geo holdouts, incrementality testing, MMM, brand lift studies, and other approaches.
Synthesize complex data into clear, compelling narratives for clients and internal stakeholders.
Ensure results are not just reported but understood, connecting findings back to business objectives and recommending next steps.
Work closely with media strategists, BI and data teams, and client leads to align measurement strategies with broader campaign and business goals.
Act as the bridge between business questions and analytical execution.
Contribute to new business pitches by articulating measurement strategy as a core differentiator.
Help shape how New Engen presents its measurement approach to prospective clients.
Contribute to the development of internal tools, frameworks, and playbooks that help scale measurement capabilities across teams.
Bring structure and consistency to how measurement is applied across accounts.