Senior Analyst, Marketing - Resy

American Express • New York, NY

6h • $78,000 - $124,750 • Hybrid

About The Position

Join Team Amex and let's lead the way together. Resy is the American Express global dining platform within U.S. Consumer Services (USCS). Our mission is to power the world’s best restaurants, using technology to imagine the future of hospitality. Our customers discover the amazing world of restaurants thanks to our content-rich website and innovative mobile app. Our diners are insiders, and we love having them at the table. The team is responsible for reimagining hospitality and redefining the way restaurants and diners connect through a single network. We’re looking for a Senior Analyst, Venue Retention & Lifecycle Marketing, to support the execution and optimization of Resy’s venue retention, nurture, and B2B content marketing strategy. Reporting to the Manager of Venue Lifecycle and Retention Marketing, this role will play a key part in bringing data-driven, multi-channel marketing programs to life that deepen restaurant partner engagement, strengthen loyalty, drive product adoption, and support long-term partner retention. This individual will work closely with the Manager of Venue Retention Marketing to execute partner nurture strategies and B2B content programs across the venue lifecycle, translating strategic priorities, partner insights, and product value into relevant and compelling communications. They will own key executional workstreams across email and editorial content including the B2B Content Calendar and end-to-end development of Resy’s partner eNewsletter, while supporting the development and execution of trigger-based and ongoing nurture journeys. The role will sit at the intersection of lifecycle marketing, B2B content, email execution, and marketing operations. This person will partner cross-functionally with Marketing, Partner Success, Product, Creative, Compliance, and other teams to move campaigns and initiatives from ideation and briefing through development, approval, deployment, measurement, and optimization. They will bring strong operational rigor to the team, ensuring that multiple campaigns, stakeholders, approvals, and deadlines are effectively managed. The ideal candidate is an organized and execution-oriented marketer with strong email, editorial, and social instincts and analytical curiosity. They are equally comfortable developing a content idea, building an email campaign, coordinating a legal review, analyzing campaign performance, and managing a complex project plan. They have a desire to understand our hospitality partners and use data-driven lifecycle marketing to create communications that deliver meaningful value.

Requirements

• 2+ years of experience in lifecycle, CRM, email, B2B, content, digital, or integrated marketing, ideally within a SaaS, technology, hospitality, or partner-focused organization.
• Hands-on experience developing and executing email or lifecycle marketing campaigns, with an understanding of campaign development from audience definition and content creation through QA, deployment, and reporting.
• Strong editorial and writing skills, with the ability to generate content ideas and translate business priorities, product capabilities, and audience needs into clear and compelling B2B communications; familiarity with SEO principles is a plus.
• Experience supporting or executing nurture and lifecycle marketing programs, with an understanding of segmentation, personalization, behavioral triggers, and journey-based marketing; familiarity with HubSpot is a plus.
• Strong analytical skills, with the ability to use campaign performance, CRM data, partner feedback, research, and other qualitative and quantitative insights to inform marketing decisions and identify opportunities for optimization.
• Strong project management and organizational skills, with experience managing multiple campaigns, stakeholders, timelines, dependencies, and approval processes.
• Experience navigating Compliance, Brand, or other structured marketing approval processes is a plus.
• Strong written and verbal communication skills and demonstrated ability to collaborate effectively across functions and stakeholders.

Nice To Haves

• Are both creative and execution-oriented—you enjoy developing content and campaign ideas and are equally energized by bringing them to life.
• Have strong editorial instincts and intellectual curiosity, with an interest in understanding what content will be useful and engaging for Resy’s partners.
• Are a highly organized project manager with exceptional attention to detail who can bring structure to complex work and keep multiple workstreams moving at once.
• Are proactive and take ownership, following up with stakeholders, anticipating roadblocks, and keeping projects moving without needing every next step defined.
• Have a “can do” approach to problem solving and are comfortable operating amid ambiguity, white space, evolving priorities, and strategic pauses.
• Are analytically curious and interested in using performance data, partner behavior, and feedback to understand what’s working and continuously improve your work.
• Are a strong cross-functional collaborator who can build productive relationships across Marketing, Partner Success, Product, Creative, Compliance, and external partners.
• Have a desire to continuously learn and improve, building your expertise across lifecycle, content, and B2B marketing.
• Have a passion for the hospitality industry and curiosity about the challenges, priorities, and opportunities facing Resy’s partners.

Responsibilities

• Support the execution and optimization of Resy’s venue retention and lifecycle marketing strategy, bringing partner-facing content and communications to life across email, editorial, and social channels.
• Lead execution of partner email and lifecycle programs, including Resy’s partner eNewsletter, developing relevant, engaging communications across key partner moments while evolving and optimizing evergreen engagement strategies.
• Manage Resy’s B2B editorial ecosystem, including supporting blog maintenance and owning the content calendar, translating product capabilities, industry trends, partner stories, and business priorities into timely partner-facing content.
• Partner with the Manager to advance personalization, segmentation, and ongoing optimization of email and content, using partner insights and performance data to improve the relevance and effectiveness of communications.
• Support cross-functional campaign execution, partnering with Sales, Partner Success, Product, Product Marketing, Creative, Compliance, and other stakeholders to keep initiatives aligned and on track.
• Support the development of partner retention and loyalty strategies, identifying opportunities to deepen engagement through new channels, programs, events, and partner experiences.
• Maintain strong operational processes and project management across campaigns and content, ensuring clear timelines, approvals, documentation, and performance reporting.
• Partner cross-functionally with Sales, Partner Success, Product, Product Marketing, Creative, and other teams to ensure partner communications reflect shared business objectives.

Benefits

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed