Prospect MET Senior Analyst-Marketing

American Express•New York, NY

7d•Hybrid

About The Position

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. How will you make an impact in this role? Senior Analyst, US Consumer Marketing Enablement Team (MET) The MET Senior Analyst will deliver the campaign development, implementation, and execution of Prospect & Key Platform (PKP) strategy within the Marketingforce platform and help drive innovation and efficiencies to our core execution processes. They will serve as the SME of their channels and support a small group of analysts with their campaign execution requirements. The Execution Lead plays a critical role in the training and onboarding of new analysts. In addition, they will collaborate closely with the Prospect MET leadership team to provide incremental flex capacity to support demand spikes as strategic priorities evolve throughout the year. The Senior Analyst will collaborate with Marketing Managers, Creative Governance, Brand, Legal and Compliance to define campaigns and offers. This team member will partner closely with USWS to build and launch campaigns into production. This role will provide the opportunity to learn specialized skills including digital and direct marketing, project and relationship management, and working across cross functional teams.

Requirements

Campaign development, implementation, and execution experience.
Experience with the Marketingforce platform.
Subject Matter Expertise (SME) of their channels.
Ability to support and train analysts.
Collaboration skills with cross-functional teams (Marketing Managers, Creative Governance, Brand, Legal, Compliance, USWS).
Digital and direct marketing skills.
Project and relationship management skills.

Responsibilities

Deliver the campaign development, implementation, and execution of Prospect & Key Platform (PKP) strategy within the Marketingforce platform.
Help drive innovation and efficiencies to our core execution processes.
Serve as the SME of their channels and support a small group of analysts with their campaign execution requirements.
Play a critical role in the training and onboarding of new analysts.
Collaborate closely with the Prospect MET leadership team to provide incremental flex capacity to support demand spikes as strategic priorities evolve throughout the year.
Collaborate with Marketing Managers, Creative Governance, Brand, Legal and Compliance to define campaigns and offers.
Partner closely with USWS to build and launch campaigns into production.

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities