Senior Analyst-Marketing Paid Media

American Express•New York, NY

3d•$78,000 - $124,750•Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. The Global Commercial Services (GCS) US Small Business Marketing team is at the forefront of digital innovation and delivers highly engaging experiences to prospective business customers. The team strives to attract and convert new business customers through digital touch points to drive significant revenue growth for American Express. With innovative paid media tactics and creative, strategic partnerships with leading digital platforms and agencies, and a best-in-class website, the team delivers more than 50% of net new spend acquired from small business customers. This Senior Analyst, Paid Media will help manage the growth and optimization of the Paid Media program across card and non-card products, and will be responsible for leading execution of key Paid Media marketing initiatives to drive efficient prospect and customer acquisition at scale. How will you make an impact in this role? This person will support paid media strategy and execution for Small Business Card and Non-Card products (Business Checking, Business Line of Credit) across digital channels including Display, Social, Audio and Video Support the Paid Media manager with end -to-end strategy to define what winning looks like in the channel. Specifically, they will assess the current partner mix, optimization strategy and make recommendations to maximize performance. This person will be accountable for consistently delivering performance against goals. Uses data to analyze and assess creative, partner and product performance, identifying areas of optimization and opportunities for growth. Partner with agency team and internal analytics team to track campaign measurement and quantify the impact of paid medica across the digital ecosystem. Be accountable for go-to-market execution including tagging, tracking, campaign infrastructure and audience data distribution. Support and develop relationships with media partners across existing and new channels, that align with specific campaign objectives

Requirements

2+ years of relevant work experience in paid media strategy and execution, in either an agency or in-house paid media role
An understanding of paid media landscape, external digital partner management experience and ability to stay ahead of a constantly changing digital marketplace
Strong leadership and relationship skills across multiple cross-functional partners
Strong analytical skills and ability to isolate what matters and hone in on opportunity
Demonstrates strong proactivity and organizational skills to manage multiple priorities, anticipate challenges, and drive timely execution across teams.
High curiosity with a desire to learn and be part of a fast-paced, dynamic team

Responsibilities

Support paid media strategy and execution for Small Business Card and Non-Card products (Business Checking, Business Line of Credit) across digital channels including Display, Social, Audio and Video
Support the Paid Media manager with end -to-end strategy to define what winning looks like in the channel. Specifically, they will assess the current partner mix, optimization strategy and make recommendations to maximize performance.
Be accountable for consistently delivering performance against goals.
Uses data to analyze and assess creative, partner and product performance, identifying areas of optimization and opportunities for growth.
Partner with agency team and internal analytics team to track campaign measurement and quantify the impact of paid medica across the digital ecosystem.
Be accountable for go-to-market execution including tagging, tracking, campaign infrastructure and audience data distribution.
Support and develop relationships with media partners across existing and new channels, that align with specific campaign objectives

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities