Analyst, Paid Media
About The Position
We are looking for a quantitative and curious Analyst, Paid Media to support the growth and optimization of our diversified paid media portfolio. At SonderMind, we’re transforming mental health care by making it more accessible, personalized, and effective. Paid acquisition is a critical component of how people discover, learn, and engage with SonderMind, and you’ll help steer that growth with data and insight. Reporting to the Director of Performance Marketing, you will serve as the analytical engine of our growth marketing efforts. While the Managers drive channel strategy, you ensure the ecosystem is running smoothly. This is a hands-on role where you will manage cross-channel reporting integrity, execute tactical optimizations, and surface the granular data insights that fuel our broader growth strategy.
Requirements
- 4+ years of hands-on experience in marketing analytics. You have direct experience analyzing both Paid Search (Google Ads) and Paid Social (Meta/TikTok).
- 1+ years of experience with data modeling using SQL, Python, or a like language
- Strong understanding of digital marketing metrics, attribution modeling, and reporting best practices
- You can effectively interpret multiple data sets/views to gain a comprehensive picture of the cross-channel journey
- High attention to detail across taxonomy and tracking, and apply a high level of rigor with data analysis.
- Proficiency in Looker and Amplitude is a strong plus, but a willingness to learn these tools quickly is required.
- You enjoy the process of going from problem to solution regardless of the medium
- Bachelor’s degree in Marketing, Mathematics, Economics, or related field preferred.
Responsibilities
- Inform tactical optimizations. You will monitor daily performance across Google, Meta, TikTok, and other platforms, informing budgets and bid adjustments to ensure we are pacing correctly against our efficiency targets.
- Own the reporting cadence. You will be responsible for maintaining and upgrading our weekly performance trackers. You will analyze data in Looker and platform UIs to explain why performance trended up or down and how to react.
- Interpret multi-touch attribution data. You will look beyond last-click measurement to understand the full path to conversion. You will analyze how upper-funnel impressions assist lower-funnel conversions to inform smarter budget allocation.
- Drive creative performance analysis. You will go deep on asset performance; analyzing which video hooks, static images, or ad copy lines are performant. You will provide the feedback loop to our creative team to inform content iteration.
- Ensure data and pixel integrity. You will conduct routine QA of our conversion tracking and audience lists, ensuring that signals (CAPI, Pixels, Tags) are passing correctly between our internal data structures and ad networks.
- Support the testing roadmap. You will handle the tactical setup and monitoring of experiments (A/B tests, Lift Studies), ensuring they reach statistical significance before conclusions are drawn.
Benefits
- A generous PTO policy, with a minimum of three weeks off per year
- A holiday schedule that follows standard U.S. holidays
- Free therapy coverage benefits to ensure employees have access to the care they need (must be enrolled in a qualifying medical plan to participate)
- Competitive Medical, Dental, and Vision coverage, with plans to meet every need — including HSA (with $1,100 company contribution) and FSA options
- Employer-paid short-term disability, long-term disability, life & AD&D, plus coverage of the salary difference for up to seven weeks of short-term disability leave (after the required waiting period)
- Eight weeks of paid Parental Leave; if the parent also qualifies for STD, this benefit is in addition, allowing for 8–16 weeks of paid leave
- 401(k) retirement plan with 100% match on up to 4% of base salary, immediately vested
- Join teammates from across the country at our annual company gathering
- Company shutdown between Christmas and New Year’s
- Supplemental life insurance, pet insurance, commuter benefits, and more
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
251-500 employees
