Director Paid Media

HIGH BRIDGE CONSULTING LLCParsippany-Troy Hills, NJ
1dRemote

About The Position

We are looking for a Director of Paid Media to lead and scale performance marketing for our hospitality portfolio. This role will drive demand, bookings, and revenue through data-driven paid media strategies across digital channels, while managing budgets and maximizing ROAS.

Requirements

  • 8+ years of paid media experience, preferably in hospitality, travel, or lifestyle brands
  • Strong expertise in performance marketing and booking-driven campaigns
  • Experience managing high-budget, multi-channel campaigns
  • Strong analytical and leadership skills

Responsibilities

  • Own paid media strategy across Google Ads, Meta, YouTube, Programmatic, and OTA media platforms
  • Drive hotel and resort bookings, occupancy, and revenue growth
  • Manage and optimize large paid media budgets with a strong focus on ROAS and CAC
  • Lead and mentor the paid media team and agency partners
  • Collaborate with revenue management, CRM, and creative teams
  • Track performance, attribution, and conversion funnels end-to-end
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