Director Paid Media

Inspire Medical Systems Inc. • Minneapolis, MN

3d • Onsite

About The Position

Inspire is the first of its kind medical device designed to make a difference in the lives of those living with Obstructive Sleep Apnea (OSA). We are revolutionizing the sleep industry with our FDA-approved medical device, designed to reduce OSA severity for those who cannot tolerate or get consistent benefit from CPAP. Inspire Medical Systems is committed to enhancing patients’ lives through sleep innovation. We are steadfast in our commitment to prioritize patient outcomes, act with integrity and lead with respect. With positive persistence at our core, we are committed to all those we serve.
WHY JOIN OUR FAST-GROWING TEAM
At Inspire, we value people – your diverse experiences, backgrounds, and thoughts. We elevate voices and encourage learning opportunities to build a professional network that grows into community. We embrace a people-first culture by offering excellent benefits, 401k matching, ESPP, flexible time off (FTO), and tuition reimbursement.
If you’re passionate about making a difference in people’s lives and want to work with innovative technology, come be a part of our great team!
The Director of Paid Media will lead all paid media strategy and execution across channels and audiences for Inspire Medical Systems, including Health Care Professional (HCP) and Patient/Consumer segments. This role is responsible for optimizing the paid media mix, driving measurable growth in high-value leads, and ensuring paid investments contribute directly to patient appointments and therapy adoption. The position requires close collaboration with Brand Creative/Content, Social Media, and Growth Marketing teams to ensure creative assets are optimized for each channel and audience.

Requirements

• 10-15+ years in paid media leadership roles, preferably in medical device, health tech, or regulated industries.
• Proven success managing multi-channel paid media programs for both consumer and professional audiences.
• Proven experience leading media agency partnerships, serving as the primary contact responsible for performance, accountability, and overall health of the relationship
• Experience managing and executing performance marketing objectives, pulling results beyond media KPIs into business realized results
• Expertise in marketing mix modeling, attribution, and performance analytics.
• Strong understanding of creative optimization, audience targeting, and compliance requirements.
• Ability to present to executive and senior leadership, distilling complex concepts into concise, audience-appropriate insights that drive alignment facilitate decision-making
• Hands-on experience with major ad platforms (Google Ads, Meta, LinkedIn, DSPs) and martech integrations (CRM, MAP, analytics tools).
• Familiarity with HIPAA, FDA advertising guidelines, and AdvaMed Code.

Responsibilities

• Develop and own the paid media strategy across all channels (search, display, social, programmatic, video, native, and emerging platforms) for both patient and HCP audiences.
• Define annual and quarterly paid media plans, budgets, and performance targets aligned to business objectives and implant growth goals.
• Lead channel mix optimization using data-driven insights and marketing mix modeling (MMM) to maximize ROI and efficiency.
• Oversee execution and optimization of paid campaigns across platforms (Google Ads, Meta, LinkedIn, programmatic DSPs, etc.).
• Implement rigorous testing frameworks (audience segmentation, creative variants, bidding strategies) to improve conversion rates and reduce CAC.
• Ensure geo-targeting and local activation strategies align with market access, provider availability, and patient demand.
• Own marketing mix modeling (MMM) and attribution frameworks to measure paid media impact on high-value leads, appointments, and implant growth.
• Develop and maintain dashboards and reporting cadence for paid media performance, including KPIs such as high-value leads, appointment conversions, CAC, ROMI, and funnel efficiency.
• Partner with Analytics and Marketing Operations to ensure accurate data capture, compliance, and actionable insights.
• Work closely with Brand Creative/Content and Social Media teams to ensure paid media assets are optimized for channel-specific requirements and audience behaviors.
• Ensure assets align with brand guidelines and regulatory compliance.
• Provide input on creative briefs to ensure messaging resonates with patient and HCP segments and drives measurable outcomes.
• Collaborate with Growth Marketing to align paid media with organic, SEO, and app strategies for full-funnel optimization.
• Partner with Medical Education and Events teams to amplify event-driven campaigns and integrate paid tactics into lead-gen programs.
• Ensure compliance with HIPAA, FDA advertising guidelines, and AdvaMed Code in all paid media executions.
• Lead development and refinement of MMM frameworks to inform budget allocation and channel investment decisions.
• Translate MMM insights into actionable recommendations for campaign planning and optimization.
• Educate stakeholders on MMM outputs and implications for growth strategy.

Benefits

• Multiple health insurance plan options.
• Employer contributions to Health Savings Account.
• Dental, Vision, Life and Disability benefits.
• 401k plan + employer match.
• Identity Protection.
• Flexible time off.
• Tuition Reimbursement.
• Employee Assistance program.
• All employees have the opportunity to participate in the ownership and success of Inspire. Employees at all levels can participate through equity awards and the Employee Stock Purchase Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees