Paid Media Director

Cro Metrics

3h

About The Position

Cro Metrics is building a modern Digital Marketing Agency that blends experimentation, behavioral insight, analytics, creative, and AI-enabled delivery. We believe most agencies are too siloed—our advantage is integrating paid media with CRO, creative, and measurement to drive compounding growth.

We’re hiring a Paid Media Practice Lead to run and scale our paid media offering—currently ~$1M in annual revenue—into a predictable, high-performing, high-margin practice. This is a senior leadership role with real ownership: strategy + delivery + team + P&L + growth. In the first phase, expect to be a player/coach (roughly 40–50% hands-on execution) while you build the systems and team that make scale possible.

Requirements

• 8–12+ years in paid media / performance marketing, with significant experience in an agency or consulting environment.
• Demonstrated track record owning (or materially influencing) a practice or department: hiring, process design, quality systems, and client leadership.
• Strong strategic and hands-on execution ability across major platforms (specific channel mix can vary).
• Proven ability to manage profitability through resourcing, scope discipline, and operational rigor.
• Excellent executive communication—able to simplify complexity and lead confident recommendations.

Nice To Haves

• Experience running integrated programs (paid + CRO/experimentation + creative testing).
• Thought leadership that supports inbound growth (speaking, writing, community).
• Experience implementing automation/AI workflows for analysis, reporting, or ops.

Responsibilities

• Set the standard for media strategy and execution
• Run the Paid Media practice like a P&L owner
• Recruit, grow, and manage a high-performing team
• Be the senior strategic partner to client executives
• Drive growth through pitches, packaging, and disciplined qualification
• Willing to do the work (player/coach)
• Integrate paid with CRO + creative to create compounding impact
• Own measurement and decision-quality rights
• Build a repeatable cross-functional delivery system

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed