Sr. Analyst, Paid Media

American Express•New York, NY

4d•$78,000 - $124,750•Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you’ll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The Prospect, Partner, & Customer Growth team within the US Consumer Marketing Group is responsible for delivering best-in-class marketing through digital and direct channels to drive conversion of qualified applicants in the competitive landscape. The Senior Analyst, Paid Media will help manage the growth and optimization of the Paid Media program and will be responsible for leading execution of key Paid Media marketing initiatives to drive efficient prospect acquisition at scale. This is a great opportunity for candidates who want to strengthen their digital marketing skills and gain external partner management experience. It provides a chance to be at the forefront of digital growth & innovation, working with a collaborative team and building strong external partnerships.

Requirements

Strong analytical skills with a proficiency in Excel
Have a “can do” attitude towards problem solving and demonstrated ability to work well with new opportunities
Strong project management and organizational skills including meticulous attention to detail, handling multiple priorities, managing timelines, driving flawless execution
Expert ability to build and manage both internal and external relationships across multiple work streams to deliver results
Strategic thought starter who can deliver work with consistence, independence, and excitement
Superior verbal, written, presentation, and interpersonal communication skills with a passion for creative problem-solving
Experience with programmatic media, 3rd party tracking, and agency management

Nice To Haves

Experience in highly regulated industry a plus
Bachelor's Degree preferred

Responsibilities

Support the development of Paid Media channel strategies and content that directly connect to Enterprise priorities
Serve as a PMO for the channel, and project manage a variety of high priority projects from concept to launch and through execution
Manage relationships with both internal and external partners, including legal and compliance, analytics, external agencies, and media platform partners
Leverage internal and agency reporting to monitor and report on campaign performance, partnering closely with analytics teams to recommend channel optimizations
Own channel budget forecasting & reconciliation; drive efficiencies in process
Lead with an external perspective by keeping abreast of industry trends and technologies, serving as a subject matter expert for Paid Media across the organization

Benefits

Competitive base salaries
Bonus incentives
6%25 Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities