Paid Media Analyst

Red Ventures • Charlotte, NC

1d • $80,000 - $100,000 • Hybrid

About The Position

We’re looking for an analytical, innovative paid media talent to help us scale customer acquisition efforts for a Fortune 50 client in the telecommunications industry. This role will focus on launching new campaigns, optimizing performance to drive customer growth, and communicating the performance story with our partners.

Requirements

• Strong analytical and data-driven mindset with a passion for performance marketing and growth economics.
• Curiosity demonstrated through experience proactively pressure-testing best practices via structured experimentation, translating test insights into strategic roadmaps.
• Advanced excel skills and preferably SQL experience, with familiarity in data visualization tools such as Tableau or Looker.
• Prefer demonstrated experience (1-3 years) executing paid media strategy and performance for high-volume or complex acquisition programs.
• Experience navigating attribution, incrementality, and measurement bias, while maintaining execution and optimization velocity.
• Experience working with external partners, vendors, or client-facing stakeholders is a plus, including the ability to communicate strategy and performance clearly.
• Desire to work hands-on in an entrepreneurial, performance-driven, analytically rigorous environment.

Responsibilities

• Own and optimize paid media campaigns to drive customer acquisition at scale.
• Launch new campaigns and initiatives aligned with partner goals, testing new strategies to improve efficiency and grow customer acquisition.
• Continuously analyze performance data, surfacing actionable recommendations to improve campaign efficiency and profitability.
• Translate complex performance data into clear, compelling insights that tell the performance story to both internal stakeholders and external partners.
• Leverage analytical tools such as SQL, Tableau, Python, LLMs, Hightouch, and Google Tag Manager to monitor, understand, and optimize paid media performance, attribution, and incrementality.
• Continuously iterate through experimentation, rigorously leveraging A/B and multivariate testing, to drive incremental improvements across core KPIs.
• Collaborate cross-functionally with creative, engineering, and customer experience teams to optimize the end-to-end user journey—from impression to conversion.
• Maintain and grow best-in-class paid media practices, staying current on product innovations and new strategies by building relationships with vendors.

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed