Paid Media Strategist

Net at Work

9d • $85,000 - $105,000

About The Position

We’re looking for a Paid Media Strategist who lives at the intersection of analytics, creativity, and demand generation. In this role, you’ll lead the planning, execution, and optimization of paid campaigns across LinkedIn, Meta, Google, and other digital platforms, building and nurturing audiences that convert. This is a highly collaborative position working closely with our Social Media Manager, Content, and Product Marketing teams to drive measurable pipeline impact.

Requirements

• 4–6+ years of experience in paid media, with at least 2+ years in B2B tech, SaaS, or consulting environments.
• Demonstrated success running full-funnel lead generation campaigns (awareness → nurture → conversion).
• Deep platform knowledge: LinkedIn Campaign Manager, Meta Business Suite, YouTube, Google Ads.
• Strong understanding of GA4, Looker Studio, Excel/Sheets, UTM frameworks, and A/B testing.
• Experience integrating paid campaigns with Marketo or other marketing automation tools.
• Strong team player with excellent interpersonal and communication skills.
• Detailed knowledge of the trends and technologies influencing the online advertising industry.
• Excellent attention to detail; exceptional technical and problem-solving skills; strategic mindset.
• Strong project management skills.
• An undergraduate degree is required.

Nice To Haves

• Experience with intent data tools like ZoomInfo.
• Familiarity with landing page optimization.
• Exposure to programmatic or emerging channels (CTV, Reddit, etc.).

Responsibilities

• Develop paid media strategies that align with corporate demand generation goals and campaigns.
• Recommend channel mix, budgets, and timelines across platforms (LinkedIn, Meta, Google, and others).
• Identify opportunities for top-, mid-, and bottom-funnel activation to fuel lead generation.
• Manage day-to-day campaign execution, including setup, targeting, creative rotation, and budget pacing.
• Continuously optimize campaigns for CTR, CPL, and conversion rate performance.
• Oversee A/B testing and experiment design to improve outcomes.
• Build, refine, and manage paid audience segments, including CRM-based lookalikes, retargeting pools, and intent-driven lists.
• Collaborate with the data/automation team to maintain clean audience segmentation and tracking through Marketo, ZoomInfo, and GA4.
• Partner with cross-functional teams, including product, sales, and customer success, to align growth strategies with business objectives.
• Collaborate with creative teams to develop high-performing ad creatives tailored to target audiences.
• Produce actionable campaign dashboards using Looker Studio, GA4, and platform analytics.
• Report on MQLs, lead quality, traffic patterns, and ROI by platform.
• Translate insights into recommendations for future testing and scaling.

Benefits

• Health and Welfare (Medical, Dental, Vision)
• Accident, Critical Illness, and Hospital Indemnity
• Employee Assistance Program (EAP)
• Life and AD&D Insurance
• Short- and Long-Term Disability Insurance
• Flexible Spending Accounts
• Transportation and Parking Accounts
• Health Savings Accounts (with company contribution)
• Retirement Planning (401k with matching contribution)
• Legal Benefits
• Identity Theft Protection
• Pet Insurance
• Wellness Program Offerings
• Paid Time Off, accrued per pay period based on years of service starting at 15 days annually.
• 8 Paid Holidays per year, including 1 floating holiday.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level