Senior Paid Media Strategist

OU Education Services•Norman, OK

10d•$85,000 - $95,000•Hybrid

About The Position

OU Education Services (OUES) is a nonprofit corporation established to manage and expand online learning for the University of Oklahoma System. As a growing education technology organization, we are dedicated to delivering innovative solutions that enhance learning outcomes, improve student experiences, and support the university's mission of providing high-quality education to learners everywhere. At OUES, we prioritize collaboration and provide opportunities for our teams to work closely to deliver meaningful, impactful results. We are a talent focused organization and encourage applicants from all regions, we have a preference for candidates who are in or open to relocating to the Oklahoma City metro area. Being part of our vibrant community fosters richer collaboration and a stronger alignment with OU and the OUES mission. OU Education Services is seeking a Senior Paid Media Strategist to lead the strategy, execution, and performance of paid media across OU Onlineâs portfolio. Reporting to the VP of Media, this role is responsible for driving measurable results through expert channel strategy, disciplined optimization, and data-informed decision making. The Senior Paid Media Strategist will be a hands-on operator who shapes and executes paid media strategy across Meta, Google, Microsoft, and LinkedIn. This role requires deep platform fluency, strong analytical judgment, and the ability to move quickly from insight to action. This is a senior individual contributor role with high ownership, clear accountability for outcomes, and meaningful influence on OU Onlineâs growth strategy.

Requirements

Bachelorâs degree in marketing, communications, business, or a related field, or equivalent applicable experience
5+ years of demonstrated success managing campaigns directly within platforms across paid social and paid search, with deep expertise in Meta and Google Ads
Deep understanding of how paid media performance drives business outcomes, including lead quality, applications, and starts
Demonstrated ability to set ambitious goals, evaluate results rigorously, and drive continuous performance improvement
Strong communicator who can clearly articulate priorities, make decisions, and align internal teams and external partners around performance outcomes

Nice To Haves

Demonstrated experience managing paid media for higher education institutions across multiple programs or portfolios
Performance reporting and analysis using GA4, Looker Studio, Power BI, or similar tools
Supporting offline conversion tracking, enhanced conversions, or CRM-integrated measurement

Responsibilities

Own paid media strategy, performance oversight, and KPI management across Meta, Google Ads, Microsoft Advertising, and LinkedIn Ads
Serve as the primary point of contact for paid media agencies, while retaining ultimate ownership on strategy, priorities, and outcomes
Assess campaign performance against defined KPIs such as CPL, conversion rate, and lead quality, and drive corrective action when needed
Set channel level strategy, audience approach, creative testing frameworks, and bidding direction across platforms
Translate performance data into clear, actionable insights, decisions, and next steps for internal stakeholders
Partner with internal creative, analytics, and web teams to improve messaging, landing pages, and conversion paths
Lead paid media planning, forecasting, and budget allocation across channels in alignment with demand and enrollment goals
Stay current on platform changes, best practices, and industry trends, and apply these insights to improve performance