Paid Media Strategist

Praytell•New York, NY

18h•$65,000 - $75,000•Remote

About The Position

Praytell is looking for our next Paid Media Strategist to support our growing team! This role will play a key part in developing, executing and optimizing paid media campaigns across platforms, partnering closely with strategy, creative and account teams to deliver smart, performance-driven work for our clients. We’re looking for someone who is equal parts analytical and creative - a strategic thinker who can translate insights into action, manage campaigns end to end and continuously refine performance to drive measurable impact, all while staying current on platform updates and best practices to keep our work fresh and effective.

Requirements

2-3 years of hands-on paid media buying experience with strong working knowledge of major social media ad platforms including Meta, LinkedIn, TikTok, X and YouTube
Experience supporting influencer paid campaigns including whitelisting, branded content ads and Spark ads, with an understanding of how paid and creator strategies work together
Proven ability to manage multiple campaigns, deadlines and stakeholders simultaneously with strong attention to detail and QA rigor
Experience managing monthly budgets across multiple platforms with strong pacing discipline and accurate budget reconciliation
Working knowledge of campaign setup including audience creation, pixel implementation, UTM structure and basic conversion tracking
Comfortable working cross-functionally with account, creative, strategy, influencer and project management teams to ensure paid media is integrated into broader campaign plans
Confident in client-facing settings, including written reporting and live presentations, with clear and professional communication skills
Strong analytical skills with the ability to pull insights from platform dashboards, GA4 and reporting tools and translate data into actionable recommendations
Advanced proficiency in Excel and Google Sheets including formulas and pivot tables, using data to inform optimizations and improve workflows
Naturally curious and proactive about staying up to date on platform updates, new ad products and emerging trends in the paid and social landscape
Ambitious and entrepreneurial
Flexible and adaptable
Meticulous and well-organized
A creative problem solver
Inquisitive and eager to learn
Collaborative and team-oriented
Honest and ethical in all work
Committed to advancing diversity, equity, inclusion and belonging in the workplace

Responsibilities

Develop paid media plans for Praytell clients that include detailed breakdowns of audience targeting, ad products, creative formats, budgets and timelines
Work cross-functionally with the creative, account, strategy and influencer teams to develop brand and creator-led paid campaigns
Build, manage and optimize paid media campaigns across key social media platforms including Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube
Manage campaign budgets, billing reconciliation and pacing to ensure efficient spend and accurate financial tracking
Develop A/B tests and other opportunities to continuously optimize campaign performance
Develop campaign reports that provide clients with performance analysis, learnings and actionable insights and recommendations for future campaigns
Own day-to-day client communication for paid media workstreams, including status updates, reporting walkthroughs and performance recommendations
Oversee the work of paid media intern(s) and junior staff, guiding them through trainings and ensuring they develop working knowledge of key digital ad platforms and reporting, starting with social media
Support new business efforts through paid media recommendations, budget modeling and pitch participation
Extend Praytell’s paid media offering to additional digital advertising channels including programmatic, search and podcasts
Stay up to date on the latest social media platform trends, paid products and features, serving as a subject matter expert for Praytell clients and internal stakeholders

Benefits

Salary: $65,000 - $75,000
Comprehensive health care (Medical, Dental, Vision)
Employee Stock Ownership Plan (ESOP) with annual shares of Project Worldwide, our parent company
Traditional and Roth 401(k) options with an annual employer contribution based on company performance
Flexible Time Off (FTO), company holidays and mental health days
Flexible work locations within the US - remote is a-ok! We also have physical hubs and offices in LA, SF, Austin, Chicago, Minneapolis and New York
Flex Fridays, designed to keep Fridays meeting-free for focused work and to give you space to support your personal wellbeing while delivering great client service
Employee Assistance Program (EAP) with mental health, family, career, legal and financial support
Paid parental leave and fertility support
Training and team-building programs
Camp Praytell, our company offsite (eligibility based on start date)
Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism)
And more!