Senior Analyst, Marketing & Loyalty Strategy & Operations
About The Position
This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Senior Analyst, Marketing & Loyalty Strategy & Operations, you'll play a critical role in how the Marketing & Loyalty (M&L) organization operates - streamlining processes, enabling tool adoption, and ensuring accountability against our annual goals. Reporting to the Senior Manager, you'll be a strategic partner and operational lead, helping drive the department's business rhythms and reporting in partnership with other leaders across Commercial Services. Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as: Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount Paid parental leave for eligible Team Members, including partners and adoptive parents Mental health resources including free counseling through our Employee Assistance Program Paid Time Off (PTO) Learn more about the rest of our benefits At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member's career journey and at every level, both in our hotels and across corporate. Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
Requirements
- Four (4) years of professional experience
- Two (2) years in business operations, change management, or technology
- Two (2) years building automations, scripts, and administering Airtable or similar tools
- Experience with business tool adoption, implementation, education, and optimization
- Team leadership and progress tracking with cross-functional stakeholders in diverse organizations
Nice To Haves
- Experience in hospitality, travel, or consumer industries
- Hands-on expertise with marketing automation platforms
- Curiosity and comfort with emerging technologies, including AI/automation
Responsibilities
- Develop and implement annual department goals, roadmaps, and progress tracking to improve efficiency, accountability, and team consistency.
- Establish and support managing weekly, monthly, and quarterly business rhythms to ensure alignment and visibility against annual goals.
- Audit and refine M&L processes to enhance clarity, operational effectiveness, and scalability.
- Manage and optimize technology, including Airtable, for streamlined workflows, campaign/program tracking, and scalable solutions.
- Explore and pilot opportunities to integrate AI and automation into marketing and loyalty operations.
- Collaborate with M&L and Commercial Services leaders to deliver consolidated progress reports for enterprise decisions.
- Advise M&L leaders on annual goal progress via structured reporting and milestone reviews.
- Coordinate with Hilton's Security and Compliance teams on data attestation and governance.
- Improve tools, processes, and workflow visibility with M&L and cross-functional partners.
- Work with teams to understand complex problems and synthesize for senior LT to help.
- Manage the departmental reporting calendar and track progress toward annual goals.
- Compile departmental updates into reports for leadership and teams.
- Lead process improvements, automation, and workflow optimization for M&L.
- Oversee tool adoption and administration (e.g., Airtable).
- Maintain standard templates, guides, and best practices.
- Promote effective tool and process use via training and engagement.
Benefits
- Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
- Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
- Paid parental leave for eligible Team Members, including partners and adoptive parents
- Mental health resources including free counseling through our Employee Assistance Program
- Paid Time Off (PTO)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Accommodation
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
