Senior Analyst, Marketing Analytics

Cox Enterprises•Atlanta, GA

2d•$89,400 - $134,000•Remote

About The Position

This position is remote/work from home and can be located anywhere within the United States. If within 25 miles of our Atlanta office, the role will be hybrid. The Senior Analyst, Marketing Analytics turns marketing data into clear, actionable insight across a broad range of campaigns and channels. Working across a subset of brands and products, this role builds and maintains the data pipelines, dashboards, and reports that power marketing analytics and conducts campaign performance analysis that informs data-driven decisions. The role spans the analytics workflow, from preparing and validating source data through to synthesizing performance across owned and paid channels into recommendations that improve engagement, retention, and ROI. This role partners with brand, product, channel, and analytics stakeholders to understand their questions and translate them into analyses and visual reporting that tell the story within the data. The ideal candidate is a strong analytical thinker who works independently, proactively recommends improvements, and presents complex findings clearly to both technical and non-technical audiences.

Requirements

Bachelor’s degree in related discipline and 4 years’ experience in a related field. The right candidate could also have a different combination, such as a master’s degree and 2 years’ experience; a Ph.D. and up to 1 year of experience; or 8 years’ experience in a related field.
Demonstrated experience in marketing analytics or business intelligence, including reporting, campaign performance analysis, and data visualization.
Experience working across multiple brands, products, or business lines within a matrixed organization.
Analytical Thinking (Skilled): applies effective analytical techniques to determine root causes and compare alternative solutions.
Drive for Results: sets high standards and follows through to deliver reliable, timely analysis.
Build Relationships: partners effectively across workgroups to understand and meet analytics needs.
Focus on Customers: keeps internal stakeholders’ needs central to prioritization and delivery.
Communicate Effectively: presents complex findings clearly to technical and non-technical audiences.
Skilled in data visualization and reporting tools such as Tableau, Power BI, or DOMO.
Proficient in SQL for extracting and preparing data for analysis (e.g., Snowflake, Google Analytics).
Familiarity with web and marketing analytics platforms such as Adobe Analytics and Google Analytics.
Familiarity with Salesforce CRM, Marketing Cloud, and Data Cloud
Proficient in Microsoft Excel and PowerPoint for analysis and executive-ready presentation.

Responsibilities

Build and maintain dashboards, reports, and self-service visualizations that surface campaign performance and business insight, using tools such as Tableau, Power BI, or DOMO.
Develop clear, compelling visualizations that tell the story within the data and support recommendations for both technical and non-technical audiences.
Develop report automation to improve the speed, consistency, and reliability of recurring reporting.
Apply visualization and design best practices for readability, accuracy, and stakeholder usability.
Maintain a set of standard reports and metric definitions so results are interpreted consistently across audiences.
Analyze marketing performance across owned and paid channels, including email, digital, social, and SEO/SEM, to derive actionable insight.
Conduct pre- and post-campaign analysis and develop target lists to support data-driven decision-making.
Proactively recommend optimizations to improve adoption, engagement, retention, and ROI.
Support multi-touch attribution and ROI analysis that connect marketing activity to business outcomes.
Identify trends and anomalies in performance data and translate them into implications and recommendations for stakeholders.
Build and maintain data pipelines and workflows that support marketing reporting and analysis.
Extract and manipulate data from cloud and on-premise sources such as Snowflake, AWS (S3), and Google Analytics for reporting and analytical purposes.
Develop report automation and self-service dashboard solutions using a combination of SQL/Python and data visualization tools.
Perform data validation, deduplication, and quality checks to ensure the accuracy and integrity of datasets used for analysis.
Contribute to data governance and to design and development best practices, including documenting procedures for data processes.
Partner with brand, product, channel, and analytics stakeholders to understand data needs and translate them into analyses and reporting.
Present findings and recommendations clearly and compellingly to technical and non-technical audiences.
Proactively identify opportunities for efficiency, automation, and standardization across reporting and analysis.
Stay current with industry trends, tools, and best practices in marketing analytics and data visualization.

Benefits

A competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members.
Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
health care insurance (medical, dental, vision)
retirement planning (401(k))
paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO)