Senior Analyst, Marketing Analytics
About The Position
PagerDuty is seeking a Senior Analyst, Marketing Analytics to join their customer-focused team. This role involves correlating goals to key performance indicators (KPIs), ensuring tracking is set up for reporting and analysis, creating automated Tableau dashboards, running experimentation and A/B tests, and providing collaborative insights to internal stakeholders for performance reporting and optimization. The focus will be on identifying and mapping KPIs on the product-led growth funnel and sales assist funnel in a SaaS environment. The analyst will collaborate with key stakeholder groups on the web and growth teams, focusing on KPI and goal mapping enablement, providing data-driven recommendations on testing & personalization strategies, implementing web analytics tracking and tests, advising on CDP tracking, creating performance reporting dashboards, and delivering insights. The ideal candidate will translate business questions into technical requirements, speak the language of marketers and data engineers, and provide simple, easy-to-digest reports and insights to help the global marketing team drive leads, pipeline, and revenue while monitoring ROI. The role requires organization, autonomy, and the ability to deliver high-quality work, with strong prioritization and communication skills. The analyst will also be responsible for teaching marketers how to answer their own questions using flexible dashboards.
Requirements
- 2+ years of working with digital marketing and web analytics data set (e.g.Google Analytics 4, segment.io, Google Ads, Google Search Console, Google Display Network)
- Intermediate SQL skills
- 2+ years experience testing and experimentation (a/b testing, causal inference)
- 2+ years experience using Salesforce CRM data
- 2+ years experience creating reports in a business intelligence tool like Tableau
- Comfortable managing projects and working autonomously to complete projects
- Excellent communicator and collaborative team player
Nice To Haves
- Enterprise SaaS experience
- Experience with Git / version control
- Experience with Snowflake or similar data warehouse
- Experience with tools like Marketo, Salesforce
- Google Tag Manager
- Testing tools like VWO
- Segment.io
- Multi-touch attribution experience
- Marketing mix modeling experience
Responsibilities
- Take analytics ownership of front-end tracking & reporting.
- Work with web developers to ensure proper & adequate front end tracking on all website features, and take an active role in identifying & resolving tracking gaps.
- Provide stakeholders with dashboards and reports on website engagement & performance, and identify key insights & opportunities for website enhancement.
- Analyze dashboards, provide insights and recommendations to stakeholders.
- See through recommendations and how that impacted performance.
- Conduct ad-hoc investigations analyses and provide data-based insights & recommendations to digital & web marketers.
- Assist in strategy and own implementation and reporting of A/B testing & experimentation.
- Have a firm grasp of statistical hypothesis testing, and familiarity with small-sample statistical testing methods.
- Provide appropriate interpretation of results & actionable recommendations to non-technical business stakeholders.
- Actively participate in a collaborative analytics team.
- Support fellow team mates in knowledge building & sharing, QA’ing code & analyses, and creating documentation of best practices.
- Document how tracking was implemented and how dashboards were created for transparency and visibility for stakeholders and cross-team members.
Benefits
- Competitive salary
- Comprehensive benefits package
- Flexible work arrangements
- Company equity
- ESPP (Employee Stock Purchase Program)
- Retirement or pension plan
- Generous paid vacation time
- Paid holidays and sick leave
- Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
- Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent
- Paid volunteer time off: 20 hours per year
- Company-wide hack weeks
- Mental wellness programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
