Senior Analyst, Marketing Analytics

The Home Depot • Atlanta, GA

3d

About The Position

With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Purpose: The Senior Analyst, Marketing Analytics leads the strategy for quantifying the impact of paid marketing channels on the full customer funnel. In this role, you will go beyond basic web metrics to map the complex user journey from paid media touchpoints to website engagement, culminating in offline sales at our physical locations. By integrating online behavior with offline data, you will provide a holistic view of channel performance. You will collaborate with Media, Finance, and Operations teams to design a fact-based growth strategy, using SQL and Tableau to uncover trends that maximize marketing ROI. Your insights will directly influence budget allocation, audience targeting, and website enhancements designed to drive high-value store traffic.

Requirements

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Responsible for helping others and providing on-the-job training or guidance
• Demonstrated business/financial modeling capabilities with tools such as Excel and Access
• Demonstrated skills in applying statistical analysis principles to business challenges
• Demonstrated communication and interpersonal skills
• Demonstrated ability to work well with others
• Strong analytical skills with attention to detail; self-starter
• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
• 5 Minimum Years of Work Experience

Nice To Haves

• Prior Business Analyst roles
• Analytical skills
• Presentation skills
• Strong communication skills
• Strong people skills
• Expertise in Tableau
• Media Knowledge: Familiarity with paid media platforms (Google Ads, Meta Ads Manager) and attribution modeling (Linear, First-Touch, Data-Driven).

Responsibilities

• Work with other departments providing analytical insight on business performance.
• Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
• Analyze web analytics data as well as other offline data to evaluate site performance.
• Work with the Web Analyst to provide weekly Web Analytic dashboards.
• Takes the lead on new programs and initiatives for Web Analytics Team.
• Provide web analytics strategy to Specialty Channel.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level