Senior Analyst, Marketing Analytics-Video

DriveTime•Tempe, AZ

78d•Hybrid

About The Position

In short, we’re looking for a Senior Analyst, Marketing Analytics – Video, to play a key role in improving media efficiency and driving customer engagement through video advertising. In this role, you’ll analyze and optimize performance across linear TV, OTT/CTV, and digital video platforms, developing insights and measurement frameworks that guide smarter investment and creative strategies. You’ll partner with marketing, media agencies, and analytics teams to deliver actionable insights that enhance campaign performance and support full-funnel marketing effectiveness. In long, the Senior Analyst of Marketing Analytics is responsible for: Analyzing performance across linear TV, OTT/CTV, and digital video channels to identify trends, audience insights, and optimization opportunities. Developing and maintaining dashboards and reporting that connect media spend and impression delivery to outcomes such as web traffic, lead generation, and sales. Designing and conducting incrementality and A/B testing to evaluate the effectiveness of video campaigns and optimize media mix and frequency strategies. Partnering with marketing, media agencies, and analytics teams to inform planning, targeting, and creative rotation decisions. Presenting actionable insights and strategic recommendations to stakeholders across marketing and leadership. Serving as a subject matter expert in video marketing analytics, advancing measurement frameworks, attribution models, and test design methodologies within the organization.

Requirements

Killer analytical and reporting abilities. You’ll need the capability to analyze data and in return, prepare timely reports on your findings.
Strategic thinker. We are looking for an individual that takes an insightful, future oriented, open-minded and proactive approach to thinking.
Intellectual curiosity. Why? What? How? Do you find yourself always wanting to learn more and broaden your knowledge base? If so, this could be the role for you.
A quantitative degree in either; economics, finance, analytics, math, engineering, computer science.
3+ years experience in an analytics capacity
Willingness to go above and beyond what might be expected.
Proficient in Snowflake, SQL, Python, and data visualization.
Strong understanding of customer journey optimization and conversion metrics.

Nice To Haves

Experience with email analytics, call center sales analytics, and retail analytics is a major plus.

Responsibilities

Analyzing performance across linear TV, OTT/CTV, and digital video channels to identify trends, audience insights, and optimization opportunities.
Developing and maintaining dashboards and reporting that connect media spend and impression delivery to outcomes such as web traffic, lead generation, and sales.
Designing and conducting incrementality and A/B testing to evaluate the effectiveness of video campaigns and optimize media mix and frequency strategies.
Partnering with marketing, media agencies, and analytics teams to inform planning, targeting, and creative rotation decisions.
Presenting actionable insights and strategic recommendations to stakeholders across marketing and leadership.
Serving as a subject matter expert in video marketing analytics, advancing measurement frameworks, attribution models, and test design methodologies within the organization.

Benefits

We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week.
Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.
401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
Tuition Reimbursement. We’re as passionate about your professional development as you are. With that, we’ll put our money where our mouth is.
Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
Gratitude is Green. We offer competitive pay across the organization, because, well… money matters!
In-House Gym. We want our employees to be the best versions of themselves. So come early, take a break in your day or finish strong with a workout!
Give Us a Reason (or not), and We’ll Celebrate. Regardless of whether there is a holiday or not, we are finding ways to kick back and enjoy each other’s company outside of day-to-day work.
Smart-Casual Dress. Come dressed in jeans (you’ll fit right in with the rest of us).
Paid Time Off. Not just lip service: we work hard, to play hard! Paid time off includes (for all full-time roles) wellness days, holidays, and good ole' fashioned YOU time! For our Part-timers, don't fear you get some time too...vacation time is available - the more you work, the more you earn!