Analyst II, Marketing Analytics

DriveTime•Tempe, AZ

3d•Hybrid

About The Position

In short, as an Analyst II, Marketing Analytics – Paid Social, you’ll be a key player on DriveTime’s performance marketing team, owning the strategy, execution, and optimization of our paid social campaigns. You’ll bring analytical horsepower, platform expertise, and a test-and-learn mindset to help us drive efficient customer acquisition and engagement. You’ll be joining a team dedicated to building a world-class marketing strategy by leading in innovation, automation, and data-driven decision making. We’re a small team that packs a big punch, and we’re looking for someone who can take our paid social efforts to the next level. In long, our Analyst II, Marketing Analytics – Paid Social is responsible for:

Requirements

1+ years of experience in paid social advertising, with a strong focus on Meta platforms.
Strong proficiency in SQL, Excel, and Sigma.
Experience with campaign planning, budget management, and performance reporting.
Comfortable working in a fast-paced, data-driven environment.

Nice To Haves

Python is a plus.
Quantitative degree preferred (e.g., economics, analytics, marketing science, computer science).

Responsibilities

Managing and optimizing paid social campaigns across platforms with a focus on ROAS, CPA, and customer acquisition.
Building and refining audience strategies including custom audiences, lookalikes, and retargeting.
Designing and executing A/B tests for creative, copy, and targeting strategies.
Partnering with creative teams to develop high-performing ad assets based on data insights.
Analyzing campaign performance using SQL, Excel, and Meta Ads Manager.
Developing dashboards and reports to monitor performance and identify trends.
Collaborating with cross-functional teams to align paid social efforts with broader marketing and business goals.
Collaborate with BI and Data Science teams to enhance the data ecosystem supporting campaign optimization and performance insights.
Exploring new paid social platforms and emerging ad formats to expand reach and efficiency.
Communicating insights and recommendations to senior leadership and stakeholders.

Benefits

We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments.
This position has an on-site expectation of a minimum of three days a week.
Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.
401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
Growth Opportunities.
Tuition Reimbursement.
Wellness Program.
Gratitude is Green. We offer competitive pay across the organization, because, well… money matters!
In-House Gym.
Give Us a Reason (or not), and We’ll Celebrate.
Smart-Casual Dress. Come dressed in jeans (you’ll fit right in with the rest of us).
Paid Time Off.