Marketing Analytics & AI Analyst

RBC • Minneapolis, MN

1d • $55,000 - $95,000

About The Position

As the Marketing Analytics & AI Analyst, you’ll execute data-driven strategies and AI-powered solutions to optimize marketing performance. Working closely with the Marketing Analytics & AI Manager, you’ll analyze campaign data, implement AI tools, and deliver insights that fuel business growth. This role blends technical execution with creative problem-solving, supporting both day-to-day analytics and cutting-edge AI initiatives.

Requirements

• 3-5 years in marketing analytics, data analysis, or a related role.
• Hands-on experience with analytics tools (e.g., SQL, Python, Adobe Analytics) and AI platforms (e.g., GenAI tools).
• Strong understanding of statistical methods, A/B testing, and attribution modeling.
• Proficiency in data visualization (e.g., Power BI, Tableau) and dashboard creation.
• Detail-oriented with excellent problem-solving and communication skills.
• Bachelor’s degree in analytics, marketing, computer science, or a quantitative field.

Responsibilities

• AI Execution & Support Implement AI-driven workflows using predefined prompt libraries, enhancing content creation and campaign analysis.
• Assist in training marketing teams on AI tools, ensuring adoption and adherence to governance standards.
• Monitor AI-generated outputs for accuracy, bias, and compliance with brand guidelines.
• Analytics Execution Analyze marketing campaign data (e.g., email, SEM, social) to identify trends, optimize performance, and recommend improvements.
• Build and maintain dashboards (e.g., Power BI, Excel) to track KPIs and provide real-time insights.
• Build a practice to execute A/B testing, attribution modeling, and marketing mix modeling (MMM) to quantify campaign impact.
• Collaborate with consumer and product marketing managers to ensure data-driven decision-making at every stage.
• Data & Reporting Extract, clean, and analyze large datasets using SQL, Python, or similar tools.
• Develop visualizations and reports to communicate findings to marketing and executive teams.
• Ensure data quality and compliance with governance policies.

Benefits

• A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.
• Opportunities to build close relationships with clients.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level