Analyst III, Marketing Analytics

WeightWatchers•San Francisco, CA

About The Position

WeightWatchers is a global digital health company. We are the #1 doctor-recommended – and most clinically studied – behavioral weight health program in the world. For sixty years, WeightWatchers has helped millions build healthy habits and live happier, healthier lives. As the science of weight health rapidly evolves, so does WeightWatchers. Today we are developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization. WeightWatchers has embraced technology, with our mobile app now the primary tool for most members. While we continue to perfect our digital product, we are also designing new in-person experiences. With these diverse member touchpoints, our potential for impact has never been greater. Who We Are The Data Team at WeightWatchers is in a key position to shape the future of our business and products. Leveraging tens of billions of data points per year, we produce insights that enable WeightWatchers to better serve our 4 million worldwide members. We are equal partners with our peers in Product, Engineering, Marketing, Finance, and beyond. At WeightWatchers there’s an authentic appetite for data-informed decision-making across the company, and our role is to educate and empower stakeholders by leading with transparency and expanding our stakeholders’ understanding, often of deeply technical concepts. We are a centralized analytics team that serves the whole business. We’re looking for someone to partner with the Marketing team to help make our data accessible and meaningful to the business. Examples of projects could be: re-define how we calculate our LTV, from collaborating with the business to align on definitions through the technical execution; updating our Looker instance to incorporate more Braze data; running incrementality tests; or answering adhoc analytics questions from leadership. What You Will Do We're seeking a driven and insightful Analyst III to join our dynamic team and become a critical partner to our Marketing organization. In this role, you'll be at the forefront of transforming marketing data into actionable insights, directly influencing our CRM strategies, customer retention initiatives, and lifetime value optimization. You'll manage and execute analytics requests, empowering the marketing team with the data they need to make informed decisions and drive impactful results. If you're passionate about leveraging data to fuel marketing success and thrive in a fast-paced environment, we encourage you to apply!

Requirements

Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, or a related area.
Experience (3+ years) in an analytics role, ideally with some experience with marketing data (Braze, MTA, MMM, etc) specifically media analytics
Advanced knowledge in SQL for data extraction and manipulation.
Experience building dashboards and data models using Looker and LookML.
Strong communication and presentation skills, with the ability to explain complex data findings clearly and concisely.
Ability to work independently and collaboratively within a fast-paced environment.

Nice To Haves

Familiarity with data from marketing automation platforms such as Braze.
A strong understanding of CRM principles, customer segmentation, retention strategies, and lifetime value concepts.
Experience with Python or R
Experience with A/B testing
Experience analyzing data from product analytics platforms such as Amplitude.
Experience with other data visualization tools.

Responsibilities

Work closely with our MMM & MTA data from our third party vendors and use the information to provide data-driven recommendations to our paid media team
Be able to analyze and validate lift test scoping & results from 3rd party vendors as well as be able to run incrementality and geo lift tests on own when required
Works on and executes a wide range of analytics requests related to CRM performance, customer retention, and lifetime value analysis.
Design, develop, and maintain robust and scalable data models and dashboards in Looker using LookML to provide clear and accessible insights.
Write complex SQL queries to extract, transform, and analyze large datasets from various sources.
Collaborate closely with marketing stakeholders to define key metrics, build reports, and develop data-driven recommendations.
Proactively identify opportunities to improve marketing campaign performance, customer segmentation, and overall marketing effectiveness through data analysis.
Communicate analytical findings and insights effectively to both technical and non-technical audiences through clear visualizations and presentations.
Maintain data integrity and ensure the accuracy and reliability of marketing data and reporting.
Stay up-to-date with the latest trends and best practices in marketing analytics and data visualization.
We expect that all of our analysts and managers contribute code to the collective. We all write code and we all review code.