Sr. Analyst, Marketing Analytics & Measurement
About The Position
In this role, you will serve as an expert on our Measurement Solutions team, helping clients get the most value from marketing measurement. You will support 2–3 client engagements as a core measurement contributor, partnering closely with account and measurement leads. You will play a key role in the development, direction, and success of these engagements. Measurement Solutions work focuses on connecting the dots between data, analytics, and business realities to drive marketing activation value for large-scale marketing clients. This includes getting into the data to perform analytics that drive media optimizations, as well as supporting in-market testing—from test design and setup through test readouts and final recommendations. This role involves significant client engagement and requires strong communication and partnership skills. You will be an expert in how marketing measurement technology works and how to leverage it to advance marketing activation (testing, analysis, etc.) and unlock tangible business value for clients. Our approach to marketing measurement is a key differentiator of Ovative Group.
Requirements
- 3+ years relevant professional work experience
- Excellent communicator & collaborator between multiple client & internal teams
- Able to connect complex marketing data & situations into tangible business paths
- Experience within marketing industry (digital marketing preferred)
- Must be able to thrive working in ambiguous situations
Nice To Haves
- Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc)
- Experience related to in-marketing testing for marketing investments (ex: Incrementality test using a holdout of a geographical area or customer holdout)
- Experience using Sequel to gather data or run analytics on datasets
- Experience working with MMM/MTA marketing models
- Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc)
Responsibilities
- Deliver best-in-class client experience on client engagements by helping craft and deliver workplans, workstreams, and analytics
- Partner with Ovative client leaders on client success, opportunities, & optimal approach to ensure the client is happy and getting value from marketing measurement
- Develop cross-channel activation roadmap for clients, focused on driving enterprise goals
- Develop visualizations to clearly communicate complex ideas to clients & the internal team
- Apply best practices to analyze client media performance data to identify trends and opportunities for improvement
- Translate cross-channel analysis, reporting & observations into business insights and actionable recommendations
- Perform ad-hoc deep analysis to uncover key opportunities and translate into actionable recommendations
- Support & advise clients and Ovative media teams on test design, execution, and recap analysis
- Develop subject matter expertise in omni-channel, advanced media measurement tools such as multi-touch attribution, online-to-offline matching, media mix modeling
- Develop and educate peers on new methods of improving activation/insights
- Support internal teams at Ovative in driving the greater value from using Media Mix Models (through education & guidance)
- Work with internal Ovative teams to come up with marketing solutions/value-adds plays
- Address complex, open-ended analytics requests in a structured manner
- Identify & focus on what matters most to move the client's business forward
- Structure activation work and communication to drive most critical/fundamental business goals
Benefits
- Access to all office spaces in MSP, NYC, and CHI
- Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
- Generous paid vacation policy
- 401k match program
- Top-notch health insurance options, inclusive of same sex partners
- Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
- Monthly stipend for your mobile phone and data plan
- Sabbatical program
- Charitable giving via our time and a financial match program
- Shenanigan’s Day
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
