Senior Analyst, Loyalty Program Management

Loblaw Companies Limited•Brampton, ON

3d•CA$60,000 - CA$82,500•Hybrid

About The Position

Senior Analyst, Vendor Loyalty – Targeted Programs Bring your analytical expertise, commercial mindset, and passion for customer loyalty to Canada's largest retailer. As a Senior Analyst on the Vendor Loyalty team, you'll play a key role in helping suppliers grow their brands through highly targeted and personalized PC Optimum campaigns. You'll work at the intersection of loyalty, analytics, and supplier partnerships using data and insights to deliver meaningful customer experiences while driving measurable business results. This role offers a unique opportunity to influence marketing investments from some of Canada's largest consumer brands, collaborate with cross-functional teams across Loblaw, and help shape the future of one of Canada's most recognized loyalty programs. If you're energized by solving complex business problems, working with data, and seeing your recommendations come to life at scale, we'd love to hear from you.

Requirements

Post-secondary education in Business, Marketing, Finance, Economics, Analytics, or a related field.
2-4 years of experience in analytics, reporting, loyalty, category management, shopper insights, retail media, marketing, or related disciplines.
Strong analytical capabilities with the ability to transform data into actionable business recommendations.
Advanced proficiency in Microsoft Excel and PowerPoint.
Experience with SQL, SAS, or other data-querying tools is an asset.
Experience using BI and visualization tools such as QlikView, MicroStrategy, Power BI, or similar platforms.
Strong communication and stakeholder management skills, with the ability to influence both internal and external partners.
Exceptional organizational skills with the ability to manage multiple priorities in a fast-paced environment.
A proactive mindset focused on continuous improvement, operational excellence, and problem solving.

Nice To Haves

Experience in Loyalty, Category Management, Shopper Insights, Consumer Insights, Retail Media, or CPG environments is highly valued.

Responsibilities

Drive Supplier-Funded Loyalty Campaigns: Execute and optimize targeted promotional campaigns within the PC Optimum ecosystem. Partner with Suppliers, Loblaw Advance, Loyalty Operations, and cross-functional teams to deliver end-to-end campaign execution. Manage campaign intake, planning, recommendations, timelines, setup, testing, launch validation, and performance reporting. Maintain campaign calendars, execution trackers, and offer assets to ensure seamless delivery. Act as a key gatekeeper by validating offer accuracy, product eligibility, inventory readiness, and customer-facing experiences. Investigate and resolve campaign issues while ensuring adherence to execution standards and service level commitments.
Generate Insights and Influence Business Decisions: Analyze customer, vendor, and retail performance data to identify opportunities and optimize campaign effectiveness. Develop recommendations on targeting strategies, offer structures, reward values, campaign duration, and customer segmentation. Monitor campaign and vendor performance using dashboards and BI tools, translating data into actionable business insights. Support supplier conversations by preparing performance summaries, business cases, and key metrics. Identify process improvement opportunities and help evolve how targeted programs are planned, executed, and measured.
Support Commercial and Financial Excellence: Develop pricing proposals for PC Optimum and Loblaw Data Insights Analytics programs. Track supplier investments, loyalty point funding, billing activity, and financial performance. Support contract preparation, budget management, forecasting, and reconciliation activities. Help ensure financial accuracy and transparency across vendor-funded programs.