Senior Analyst, Graduate & Undergraduate Brand Management

Hilton•McLean, VA
•$67,500 - $95,000•Onsite

About The Position

This role is based at our corporate office in McLean, VA. Join us for an opportunity to be a part of Hilton's Lifestyle Brands and the Global Lifestyle Division. As a Senior Analyst, Graduate & Undergraduate Brand Management, reporting to the Brand Leader, Undergraduate, you will become a key member of the team focused on the strategy, growth, performance and guest experience across Graduate by Hilton and Undergraduate by Hilton.

Requirements

  • Three (3) years of professional experience
  • Two (2) years of experience in project management, developing new strategies, or building business cases
  • High level of comfort with research, data and analysis: Experience working with quantitative and qualitative data, draw conclusions, insights, and formulate recommendations
  • Advanced proficiency with Microsoft Excel (can perform complex functions) and all Microsoft applications
  • Demonstrated capability to master applications powered by Salesforce, Qualtrics and MicroStrategy
  • Travel up to 25% of the time
  • Work based in our McLean, VA office

Nice To Haves

  • BA/BS/Bachelor's Degree
  • Professional work experience in consulting or corporate strategy, the hospitality industry, or on-property at a Lifestyle hotel
  • Experience collaborating with business partners and understanding their needs across multiple groups
  • Experience communicating complex concepts to a variety of audiences

Responsibilities

  • Partner with the Brand Leaders for Undergraduate and Graduate to project manage defined brand priorities and initiatives.
  • Support quarterly, monthly, and weekly brand reporting updates (reports on commercial, development, and guest experience).
  • Develop PowerPoint presentations that present strategy and analysis to tell the story of the Graduate and Undergraduate brands.
  • Participate in special projects, often adapting to changing needs.
  • Support with planning and managing hotel-facing and external meetings and events.
  • Report to the Brand Leader, Undergraduate and support key strategic initiatives.
  • Collaborate with internal partners including, Lifestyle Category and Brand Operations, Communications, Learning & Development, Brand Performance Support, Owner Relations, Brand Marketing, Food & Beverage, Design, Development, Hilton Supply Management, and other important partners to drive performance, growth and brand storytelling.
  • Collaborate with Commercial, and Strategy Insights & Analytics (SIA) teams on research, case studies, reporting and data-based storytelling to deliver insights and strategic recommendations.
  • Provide partners with recurring, insights-driven reporting.
  • Analyze data and create presentations with strategic insights, data-based narratives and recommendations across different audiences.
  • Support Graduate and Undergraduate Brand Positioning deployment, including brand programs, pillars, and service behaviors.
  • Provide support in leading and driving performance against commercial, guest experience and development goals.
  • Support Graduate and Undergraduate Brand Leaders with preparation for meetings with Hilton leaders, owners, and operators.

Benefits

  • Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
  • Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
  • Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
  • Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
  • Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
  • Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
  • Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
  • Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
  • Financial security for your future – Our retirement plans make it easier to save for what's next
  • Hilton Annual Incentive (Bonus) Plan
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