Senior Analyst, GEO/SEO

CMI Media Group

About The Position

CMI Media Group is seeking a skilled and forward-thinking Senior Analyst, GEO/SEO to lead clients' organic visibility across traditional search engines and next-generation AI platforms. This role involves driving strategies for Generative Engine Optimization (GEO), analyzing AI search behavior, and shaping how healthcare information is discovered and cited by AI engines. The ideal candidate will be curious about AI, possess strong analytical skills, and be passionate about the evolving landscape of search.

Requirements

2+ years of dedicated SEO experience, with demonstrated knowledge or hands-on experience in AI search visibility (GEO) strongly preferred.
Bachelor’s degree (or equivalent work experience), preferably in Marketing, Business, Analytics, or a related quantitative field.
Familiarity with AI search monitoring tools and standard SEO platforms (Semrush, Moz, Screaming Frog, Google Search Console).
Experience with web analytics software (Google Analytics, Omniture, WebTrends).
Strong PC skills, particularly in MS Excel for organizing and analyzing complex dataset patterns.
Passionate about emerging generative AI technology, search shifts, and testing new optimization tactics.
Strong quantitative skills with the ability to turn data into strategic recommendations.
Excellent written and verbal communication skills; adept at managing agency relationships and guiding multi-disciplinary teams under tight deadlines.

Nice To Haves

Background in Healthcare or Pharmaceuticals is a major plus (or a strong desire to master disease-state and Rx landscapes).

Responsibilities

Drive GEO & SEO Strategy: Develop and execute strategies that elevate client visibility across traditional search engines and AI platforms (ChatGPT, Perplexity, Copilot, Google AI Overviews).
AI Search & Prompt Research: Perform prompt pattern analysis and keyword research. Write optimized metadata, map internal linking, recommend structured content, and implement schema markup for AI system retrieval.
Track AI Brand Visibility: Monitor brand presence in AI-generated answers, identify inaccurate or missing information, and implement strategies to fix citation errors.
Lead Projects & Collaborate: Act as the primary contact for internal/external GEO/SEO initiatives. Partner closely with creative agencies and web teams to ensure recommendations fit timelines and technical requirements.
Content & Technical Optimization: Guide content creation to ensure AI tools can read, trust, and cite client information. Apply technical GEO/SEO knowledge to optimize site builds for AI crawlers.
Analyze & Measure: Utilize platforms like Google Search Console, Semrush, Screaming Frog, and emerging AI monitoring tools to analyze performance, build innovative KPIs, and deliver actionable insights.
Advocate & Educate: Serve as a champion for AI visibility. Train internal teams, partner across media and analytics functions, and mentor junior team members.