Senior Analyst - Experience & Marketing Insights

AICPA•Durham, NC

7d•$61,000 - $87,000•Hybrid

About The Position

This role supports data-driven decision-making by analyzing business, public, and open-source data. The Senior Analyst will resolve data quality and integrity issues, create accurate and insightful reports, and develop dashboards and visualizations for the organization. They will support research projects and Marketing Operations, providing insights to decision-makers. The position reports to the Senior Manager - Marketing Intelligence & Insights and utilizes a hybrid work schedule.

Requirements

Bachelor's degree in Business, Computer Science, Data Science, Statistics, or a related field.
3+ years of experience building dashboards and delivery insights to business teams
Experience using Python and Power BI for advanced modeling
Experience with SQL

Responsibilities

Gather, clean, and analyze data to identify trends, patterns, and produce applicable insights.
Define Segmentation models across our propositions, programs and audiences.
Perform regular data audits to ensure confidence in a single source of truth.
Develop data modeling and data appending from multiple sources to provide a deeper understanding and personalisations.
Help identify status or membership type changes for members or students.
Establish and implement best practice, and roll out training relating to Data sharing requests to ensure compliance with laws and regulations.
Design dashboards and reports that track performance using relevant tools (e.g., Tableau, Power BI, Qlik).
Use data visualization to present complex data.
Deliver new ways of applying technology and automation in reporting.
Provide support to Marketing operations to ensure their data sources are reliable and promote automation and streamlined customer journeys.