Senior Analyst - e-Commerce / Digital Commerce - Media - Regional, Costco, Value, eConvenience

PepsiCo • Chicago, IL

18d • $80,200 - $134,250 • Hybrid

About The Position

This role is part of the PepsiCo Commerce Media Team, which combines data science, media insights, and activation. The position focuses on shaping Commerce Media Strategy, with an emphasis on performance marketing and paid search across retailer platforms. The analyst will support the development of a search practice, utilizing keyword strategy, bidding optimization, and platform signals to drive conversions and visibility. They will partner with Omni Marketing to execute and optimize paid search and commerce media campaigns on priority retailers, ensuring efficiency and alignment with business goals. The role involves connecting search performance insights to broader media and commerce strategies, using retailer first-party data and intent signals to improve omni-channel performance. Regular engagement with senior leadership is expected, translating performance metrics into actionable insights. Success requires collaboration, proactive communication, and a solutions-oriented approach to evolve PepsiCo’s search and commerce media capabilities.

Requirements

• Bachelor's degree required
• 3-5 years of media or marketing experience with hands-on-keys/in-platform experience in search and display
• Expertise with Microsoft Excel, Word, and PowerPoint is required
• Proactive problem solver who can define, assess, solve, and communicate in a clear and concise fashion
• Comfortable with ambiguity
• Quick learner
• Self-starter, able to work independently and build connections with key stakeholders on projects
• Excellent collaborator
• Proactive in terms of ideas, problem solving, and building connections
• Creative thinker who can bring innovation to projects and processes
• Accountability and management of large-scale budgets
• Flexibility to work around tentpole retailer events and activations

Nice To Haves

• Experience with retail media automation platforms (e.g., Skai, Pacvue) preferred
• Retail media experience (Roundel, Walmart Connect, Amazon Ads, or similar) preferred but not required
• Media agency experience and prior experience with consumer products categories preferred

Responsibilities

• Serve as the day-to-day owner of paid search and media activation, providing hands-on support and working with media partners to manage campaign setup, pacing, bid strategy, and keyword/audience optimization across PepsiCo's brands on regional grocery, Costco, Value, and convenience customers.
• Build and maintain regular performance reporting, surfacing actionable insights, identifying optimization opportunities, and translating in-platform metrics into business impact for brand teams and senior leadership, including budget pacing, forecasting, and reallocation decisions.
• Act as a connective layer across PepsiCo Omni Marketing, external media partners, and customer partnership teams, ensuring alignment on objectives, executional standards, and budget deployment.
• Contribute to Commerce Media paid search strategy, partnering with senior team members to translate business priorities into media plans.
• Support test-and-learn initiatives evaluating emerging media opportunities, new ad formats, audience strategies, and measurement methodologies, translating findings into scalable best practices.
• Develop clear, concise narratives and presentation materials for senior leadership, brand partners, and media agencies/partners, customer partnership teams, including business reviews, JBP inputs, and ad-hoc executive readouts.
• Stay ahead of media, commerce, and marketing trends, providing perspectives on how PepsiCo can lead within customer teams and the broader media landscape.

Benefits

• Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior