Senior Analyst, Digital Analytics

Asurion • Smyrna, GA

3d • Hybrid

About The Position

Asurion is seeking a curious, performance-driven Senior Analyst of Digital Analytics to join the team at our Nashville corporate office or remotely. This role sits in the marketing organization and will provide analytical/data support to digital growth initiatives led by the marketing and partner teams in a B2B2C sales model. You'll work on a technically sophisticated team and partner closely with stakeholders to turn data into clear, compelling narratives that drive decisions. Success in this role requires data analytics expertise, creative problem-solving, strong communication skills, an ownership mindset, and demonstrated experience working with cross-functional teams.

Requirements

• 2-4 years of professional experience in (digital) data analysis, marketing analytics, and digital funnel measurement
• BA/BS in data analytics, information systems, internet technologies, marketing, business, or a related field preferred; relevant data/analytics certifications and/or equivalent hands-on experience will also be considered.
• Strong problem-solving and decision-making abilities with excellent attention to detail
• Strong technical fluency in analytics tools and methods, primarily SQL, and experience with Python, R, or similar analytical tools.
• Experience working with Amazon data through platforms such as Amazon Ads or Amazon Seller Central strongly preferred
• Experience measuring digital funnel, cross channel attribution, and initiative performance via web analytics platforms (Google/Adobe Analytics), digital A/B testing experience preferred
• Experience working with subscription model performance analytics preferred
• Experience working with customer segmentation or audience data is a plus

Responsibilities

• Responsible for standard and ad-hoc reporting on performance of our digital marketing, organic, email, web properties and voice/chat channels
• Support ad-hoc and exploratory analyses of key partner initiatives, tests, and emerging growth opportunities, helping to identify opportunities and provide data-driven recommendations
• Produce succinct reports highlighting results and key insights of digital programs using a combination of business intelligence tools (e.g., Power BI) and Excel
• Help define KPIs and develop requirements for measurement planning, tagging, sourcing digital data across platforms, including web analytics, DSPs, websites/apps, etc.
• Help evolve measurement and attribution approach, triangulating performance across client platform data and internal data sources
• Collaborate with cross-functional teams and partner teams to ensure we can define and effectively measure customer and business success to effect positive change
• Stay up to date with AI technology, effectively leveraging LLMs, automation, and alerting to improve productivity and enhance insights generation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree