Senior Analyst, Data Operations

Publicis Groupe Holdings B.V•Chicago, IL

About The Position

The Senior Analyst, Data Operations analyzes and manages marketing and campaign performance data to ensure it is reliable, accessible, and processed according to client deliverables. The role develops and maintains data processing rules, dataflows, and SQL scripts, collaborates with data engineers and other Data and Analysis teams, and monitors data quality across marketing systems. It also supports digital media operations, taxonomy governance, process documentation, data visualization, and opportunities to simplify or automate reporting and workflows. The position calls for a curious, detail-oriented problem solver with digital marketing interest who can influence data-informed decisions and help teams improve data management practices in a fast-paced, deadline-driven environment.

Requirements

3–4 years of applicable experience.
Four-year college degree.
Strong attention to detail.
Excellent oral and written communication skills.
Passion for problem solving.
Passion for data automation and finding efficiencies in current processes.
Interest in digital marketing, eagerness to learn in a constantly changing space, and natural curiosity.
Proficiency with SQL and data visualization tools such as Tableau, PowerBI, or Google Data Studio.
Comfort working in a fast-paced, deadline-driven environment.

Nice To Haves

An advanced degree.
Knowledge and experience with Python and/or R.
Experience with tools such as Alteryx.
Experience working with Google Cloud and AWS.
Familiarity with prompt-based interaction and commonly used generative AI tools such as ChatGPT, Google Gemini, DALL·E, and Midjourney, particularly for ideation, research, or content generation.

Responsibilities

Analyze data and consult with subject matter experts to design and develop business rules for data processing.
Set up and/or maintain dataflows in data wrangling tools such as Alteryx or Google Dataprep.
Create and/or maintain SQL scripts.
Where applicable, work with data engineers to ensure specifications are understood and followed.
Ensure campaign performance data is easily accessible and reliable.
Monitor, troubleshoot, and remediate data quality across marketing data systems, ensuring a full understanding of client deliverables.
Design and execute data quality checks.
Stay up to date on digital media operations, including new partners and buying changes.
Govern taxonomy additions, application, and use.
Serve as a knowledge expert for media and site data processes and identify improvements to turnaround times and data quality standards.
Evaluate opportunities to simplify and/or automate reporting and other processes.
Influence teams toward data-informed decision-making and analytical thinking.
Promote a culture of process documentation.
Guide process improvements and data management best practices.
Work with other Data and Analysis teams and recommend and guide data visualization.
Empower the team to embody Digitas values of being open, bold, and curious.