Senior Analyst, Data & Insights
About The Position
Teads is a leading omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across screens. With a focus on meaningful business outcomes for branding and performance objectives, Teads drives value by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, New York with a global team of around 1,700 people in 30+ countries. For more information, visit www.teads.com. Teads is looking for a highly motivated, driven, hardworking individual to join our Data & Insights team as a Senior Analyst, Data & Insights. This is a hybrid role that will be hands-on in shaping the future of both targeting and measurement at Teads.
Requirements
- 2-4 years of experience in a data operations or ad measurement role at a leading advertiser, publisher, media agency or research provider
- Experience working with third-party providers to both onboard and offboard data - for example, Experian, Liveramp, Neustar, Nielsen, comScore, Circana
- Deep knowledge of the digital advertising industry – specifically related to audience targeting and ad effectiveness research
- Data driven mindset: A number has a specific meaning to this person
- Ability to understand technical & functional details about data (e.g: how a cookie-sync works concretely), and abstract this information into strategic/high-level marketing thoughts & discussions
- Understanding of research and testing methodologies
- Previous success managing multiple projects and deliverables
- Strong analytical and reporting skills focused on delivering actionable insights and recommendations
- Passion for data storytelling
- High standards of client service with strong written and verbal communication skills
- Experience with leading conference calls/in-person meetings and working in a client facing role
- Ability to work both independently and collaboratively
- Comfortable in a fast-paced and constantly evolving environment
- Degree in related field
Nice To Haves
- Understanding of identity resolution and data matching techniques, solutions and providers
- Knowledge of the nuances of omnichannel data & measurement
- Experience managing campaign effectiveness solutions, including creative testing, attention, incremental reach, brand lift, foot traffic and closed-loop measurement
Responsibilities
- Support client-facing discussions around the Teads Data Suite, including targeting capabilities, and strategic consultations
- Coordinate end-to-end research project processes – from pre-campaign project scoping & feasibility assessment, to project execution, to post-campaign analysis & client deliverable
- Become an expert user and advocate for Teads’ proprietary data and insights tools
- Support the day-to-day data needs of the Teads sales team, including responding to RFPs and participating in client QBRs
- Collaborate with sales, account management, data, and insights team members on research initiatives
- Assist in campaign optimizations for best results based on research insights
- Advise on targeting strategy & research study implementation related questions
- Proactively stay up to date with new vendors and industry trends
Benefits
- competitive benefits and perks to support you and your family as part of Teads’ total rewards package
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
