Senior Analyst CoBrand & Loyalty Mkting
About The Position
The Senior Analyst, Co-Brand Marketing is responsible for managing campaigns and marketing initiatives for the U.S. and LACAR JetBlue Credit Card programs with the goal of acquiring new and qualified card members and driving spend with existing card members. The Senior Analyst will also support the communication and promotion of the BlueHouse lounge to drive awareness and engagement as it continues to evolve to meet our business and customer needs. This role will work closely with the Loyalty team and with our co-brand issuer and payments partners to articulate the benefits of the Credit Card and Loyalty programs, ensure compliance and leverage co-marketing funds. The Senior Analyst will also work with the Media & Personalization teams to ensure that the Co-Brand and Loyalty marketing ecosystem is optimized across JetBlue’s paid media (OOH, TV, digital video, etc.).
Requirements
- Bachelor’s degree in Business, Marketing or a relevant field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant work experience
- Three (3) years of marketing, brand, or advertising experience
- Ability to meet tight deadlines and handle multiple projects simultaneously
- Experience working through the entire advertising process, including briefing/strategy, creative development, media planning, execution and reporting
- Deep understanding and passion for the loyalty and co-brand space
- Creating and analyzing marketing metrics (tactics, budgets and ROI)
- Ability to manage advertising agency and other business partners
- Available for occasional overnight travel (10%)
- Must pass a pre-employment drug test
- Legally eligible to work in the country in which the position is located
- Authorization to work in the US is required, this position is not eligible for visa sponsorship
Nice To Haves
- Five (5) years of marketing/brand/advertising experience
- Two (2) years credit card co-brand or loyalty marketing experience
- Previous leadership experience
- Intermediate to advanced Spanish proficiency
Responsibilities
- Overseeing the development of the U.S. and LACAR Co-Brand marketing strategy, brand campaigns and promotions, inclusive of, crafting briefs, creative evaluation and feedback, optimizing marketing plans and analyzing program results
- Leading acquisition and spend marketing efforts across all JetBlue-owned digital channels
- Partnering with the Media team to create acquisition performance marketing and search campaign media plans
- Representing JetBlue as the day-to-day point-of-contact for campaigns and marketing initiatives with agencies and co-brand partners, maintaining a positive relationship with both
- Serving as an internal workgroup liaison, partnering closely with internal Loyalty & Co-Brand team to understand program strategy and roadmap and facilitating discussions to inform and determine business and communications needs
- Lead marketing efforts for other co-brand-related initiatives as needed
- Lead BlueHouse lounge marketing efforts
- Partner with regional marketing and brand teams to promote co-brand credit card in key markets
- Other duties as assigned
Benefits
- access to healthcare benefits
- a 401(k) plan and company match
- crewmember stock purchase plan
- short-term and long-term disability coverage
- basic life insurance
- free space available travel on JetBlue
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
