Senior Analyst, Business Analytics

Adelphi Group•Charlotte, NC

5d•$40,000 - $75,000•Hybrid

About The Position

The Marketing Science team is pivotal in the delivery of modern agency services. We partner with strategy and investment teams to deliver on and exceed our clients’ business goals. Senior Analyst focuses on hands-on analysis and execution with team coordination. Their tasks include analyzing data, producing insights, managing small projects, and collaborating with other teams. Is expected to have strong technical foundation and emerging leadership abilities.

Requirements

Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
Can extract actionable insights from high volume, multi-dimensional data to investigate complex business problems and inform decision making
Expertise in audience-based marketing and data-driven advertising
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as related to data and analytics. Problem-solving skills to drive issues to resolution.
Stellar communication skills
Comfortable working in ambiguous situations
A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing, or digital consulting

Nice To Haves

Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Responsibilities

Executing the measurement plan
Production of campaign reports and analysis to measurement plans
Development of dashboards in data visualization tools ie. Tableau
On-going data QA to ensure data used for reporting and analysis is accurate
Development of observations and actionable insights around campaign results
Data storytelling of results and analyses in presentation decks/slides
Presenting reports and proposals to clients during monthly and weekly phone calls
Partner with the Strategy and Investment teams on annual budget setting, media plan development, and ongoing budget / plan optimization.
Keep in front of industry trends and developments by engaging in training
Project manages key monthly deliverables, tapping junior offshore team members for support