Senior Analyst, Business Analytics

Omnicom Media US H&S•New York, NY

7d•Hybrid

About The Position

The Marketing Science team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals. Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Requirements

Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI analysis
Expertise in audience-based marketing and data-driven advertising
Hands-on experience with ad reporting platforms (Amazon, Meta, Snapchat, TikTok), ad serving platforms (e.g., Campaign Manager 360), and Tableau
Ability to translate complex analyses into clear, actionable recommendations for non-technical teams
Strong Excel skills with the ability to analyze, model, and interpret large datasets
Strong written and verbal communication skills
Analytical thinking and critical reasoning skills with the ability to frame strategic and operational issues clearly and drive them to resolution
Comfortably operating in ambiguous, fast-moving environments
Ability to manage multiple workstreams independently with a high degree of organization and follow-through
A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Experience supporting client-facing reporting presentations

Nice To Haves

Familiarity with test design and methodology (A/B, incrementality, multi-cell) is desirable, but not required
Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Responsibilities

Executing and owning measurement frameworks, including defining KPIs, attribution methodology, and reporting cadence in alignment with client business goals
Production of campaign reports and analyses according to measurement plans
Development and maintenance of dashboards in Tableau
On-going data QA to ensure data used for reporting and analysis is accurate
Development of observations and actionable insights around campaign results for both campaign reporting & quarterly business reviews
Data storytelling of results and analyses in presentation decks
Presenting reports and proposals to clients during weekly, monthly, & quarterly calls
Partner with the Planning and Investment teams to translate business questions into clear measurement approaches and analytics solutions
Identify opportunities to improve reporting efficiency through dashboard automation and process optimization
Manage and prioritize analytical requests across competing deadlines and client needs
Keep in front of industry trends, platform updates, and emerging measurement methodologies through ongoing training and self-directed learning