Senior Analyst, Audience Activation (French Services) (Telework/Hybrid)

CBC/Radio-Canada•Montreal, QC

3d•Hybrid

About The Position

The Senior Analyst acts as a key partner to stakeholders, building trust and supporting their audience and data-analysis needs in order to drive more data-informed decisions. This role involves not only technical and analytical expertise, but also relationship management and tactical support skills, with the aim of creating a direct impact on the performance of various initiatives.

Requirements

Three or more years’ experience in a similar role.
Graduate degree in a relevant field (business intelligence, economics, IT, e-commerce, etc.).
Proficient knowledge of data management platforms (CDP/CRM) and their APIs (BlueConic an asset).
Proficient knowledge of web analytics measurement tools (Google/Adobe Analytics and Amplitude an asset).
Knowledge of advertising platforms (Google Ad Manager, Meta, etc.).
Knowledge of automated marketing and engagement tools (newsletters and push notifications).
Proficient knowledge of programming languages associated with data analysis, ideally SQL or Python.
Experience with cloud environments, especially Azure Databricks, an asset.
Good knowledge of Power BI (visual design).
Hands-on experience with AI projects (LLMs, multi-agent systems, vector search) an asset.
Expertise in marketing and Canadian media.
Ability to work as a team player.
Interest in digital and emerging technologies.
Familiarity with CBC/Radio-Canada platforms and content an asset.
Bilingualism (English/French) required.
Candidates may be subject to skills and knowledge testing.
As part of our recruitment process, candidates who advance to the next step will be asked to complete a background check.
A mandatory Criminal record check.
Other background checks may be conducted based on the operational requirements of the position.

Nice To Haves

BlueConic an asset
Google/Adobe Analytics and Amplitude an asset
Experience with cloud environments, especially Azure Databricks, an asset.
Hands-on experience with AI projects (LLMs, multi-agent systems, vector search) an asset.
Familiarity with CBC/Radio-Canada platforms and content an asset.

Responsibilities

Conduct analysis and make relevant audience recommendations to assist stakeholders in meeting their tactical activation needs.
Create and maintain audiences in the data management platform (CDP) and data clean rooms.
Work with marketing, product and revenue teams to use and optimize audience data.
Assist with marketing planning based on audience insights.
Work with sales teams to provide them with audience insights and recommendations so that they can develop more relevant proposals for clients.
Contribute to the design and testing of innovative AI-driven solutions to enhance customization, automation and audience activation.
Work with the Big Data team on data ingest and standardization initiatives and with the development teams on data gathering.
Present your analysis and recommendations to a varied audience that may include product managers, strategists, marketing/communications managers and sales reps.
Produce and maintain dashboards with Power BI to provide stand-alone access to analysis results in an automated way.
Build and maintain long-term trust with stakeholders by being constantly attentive to their needs and providing them with tailored solutions.
Produce ad hoc documentation to support teams (reports, presentations, Confluence documentation, etc.).
Monitor changes in the data source structure that could impact our data gathering.
Ensuring strict adherence to privacy laws and policies.