Senior Analyst, Analytics

dentsu•New York, NY

18h•$78,000 - $126,500•Hybrid

About The Position

The Senior Analyst, Analytics will be a key member of our growing analytics team, dedicated to transforming complex data into actionable, strategic insights. We are looking for a proactive professional with deep experience in data analytics—spanning everything from data sourcing to visualization and interpretation. The ideal candidate possesses a unique blend of technical expertise and business acumen. In this role, you will specifically leverage your understanding of B2B business dynamics to ensure that our data-driven insights align perfectly with commercial goals, lead generation strategies, and B2B customer journeys.

Requirements

4+ years of industry experience working in analytics within a cross-functional environment.
Proven experience working within a B2B business model (D2C can be considered as well).
Strong familiarity with email marketing strategies and optimizing free-to-paid conversion loops.
Very good, advanced SQL skills (or other programming languages).
Practical familiarity with version control systems, specifically GitHub.
Proficiency with data visualization tools such as Excel, Tableau, or PowerBI.
Exceptional problem-solving capabilities and sharp analytical skills.
Proven ability to visualize, interpret, and present data effectively to diverse audiences.
Ability to manage and prioritize multiple assignments effectively in a fast-paced environment.
A team-oriented mindset with a highly collaborative spirit.
Bachelor's Degree in a quantitative field such as Business, Marketing, Mathematics, Statistics, Computer Information Systems, or a related discipline.

Responsibilities

Source and compile data from multiple repositories while ensuring data quality and consistency.
Write very good, complex SQL queries to manipulate large datasets with a strong understanding of ETL processes.
Build sophisticated audience targeting lists specifically designed for email marketing and paid media campaigns.
Analyze and optimize marketing funnels, with a specific focus on email marketing performance and accelerating free-to-paid user conversions.
Conduct comprehensive, replicable analyses and design data visualizations that tell a compelling story, making complex insights clear to any audience.
Partner closely with marketing, product, and sales teams across a 3+ year cross-functional career to understand complex business questions and deliver data-driven solutions.
Explain findings clearly, helping to prepare and deliver impactful presentations for peers, department partners, and stakeholders.
Maintain and manage code repositories utilizing GitHub while staying updated on industry trends, emerging methodologies, and technologies.