Senior Analyst, Advanced Analytics

Horizon Media•New York, NY

1d•Hybrid

About The Position

Horizon Media is seeking a Senior Analyst, Advanced Analytics to apply sophisticated modeling and other advanced analytic techniques to guide clients’ media spending plans and make their investments more efficient. This role involves Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and media budget optimizations. The position requires cultivating and maintaining effective working relationships with clients, internal stakeholders, 3rd-party vendors, and operational areas within Horizon. The ideal candidate is intellectually curious, a critical thinker with creative strategic solutions and flawless execution, and a provider of thought leadership to drive analytic innovations. They should be a clear and persuasive communicator, thrive in a collaborative environment, and possess an exceptional work ethic with a desire to make a significant business impact.

Requirements

Ability to generate clear, concise and comprehensive analyses that tell the story behind the data.
Analytical mindset with the ability to communicate findings to others.
Excellent problem-solving skills and determination to work an issue through to its satisfying conclusion.
Detail-oriented with a commitment to follow through.
Independent worker with strong time management and organization skills.
Strong team player, willing to roll up your sleeves and collaborate with others.
Problem solver with the ability to develop creative solutions.
Experience in a fast-paced environment, possessing the ability to work on multiple projects simultaneously.

Nice To Haves

Bachelor's degree required plus 1-2 years of industry experience; Master's degree preferred.
Exposure to large data sets (“big data”) and analysis thereof.
Experience in the Advanced Analytics realm; media or marketing field strongly preferred.
Advanced statistical modeling experience (e.g. regression modeling/predictive modeling/inferential statistics) preferred.
Strong data manipulation/visualization skills (Excel, SQL); Tableau /Power BI strongly preferred.
Specific marketing response modeling expertise such as MMM or MTA strongly preferred.
Hands-on programming/scripting experience (R, Python) preferred.
Strong verbal communication skills, extremely well-organized.

Responsibilities

Build statistical models and analyses to provide insights into media planning and buying for clients.
Improve the usage of Horizon’s existing data and analytics infrastructure.
Work with stakeholders to improve current analytic processes and develop new capabilities.
Use automation and technology to increase efficiency and scale.
Establish and maintain excellent working relationships with key functional areas, HMI Analytics, and other stakeholders.
Act as a liaison between the client, analytics team, data team, and internal brand and activation teams.
Extensive brand team and client interaction and day-to-day management.