Senior Analyst - Additional Card Member Loyalty Marketing
About The Position
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. How will you make an impact in this role? The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. The US Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The US Membership Activation team sits nestled within US Customer Loyalty Marketing (USCLM) as a critical and foundational arm to deliver marketing on behalf of the enterprise to win the hearts, minds and wallets of our customers and deliver on the brand promise. Within USCLM, the Treatment Activation and Recognition team is looking for a Sr. Analyst to play a key role in enabling loyalty marketing strategies and executing across channels to onboard and engage Additional Card Members. This is an exciting, high-visibility opportunity to shape the first moments of Membership while collaborating with partners across execution, product, and marketing.
Requirements
- Strong and effective communicator with experience gaining alignment across teams
- Team-oriented with an ability to work resourcefully in a collaborative and fast-paced environment
- Ambition to make an impact in a fast-moving, multifaceted, growth environment with a solution-oriented and customer-first perspective
- Exceptional attention to detail and ability to manage and interpret data, track performance, and optimize campaigns
- Bachelor’s degree and experience in marketing, business, communications, or a related field is preferred
Responsibilities
- Own Additional Card onboarding email curriculum and end to end execution of onboarding communications to drive early Additional Card Member engagement.
- Serve as subject matter expert for customer marketing, partnering closely with Product teams to provide marketing colleagues with latest customer insights, positioning, messaging, and benefit claims/T&Cs.
- Identify and detail key opportunities to improve the end-to-end customer experience for Additional Card Members.
- Monitor performance metrics, analyze data, and support optimizations to improve engagement and campaign effectiveness.
Benefits
- Competitive base salaries
- Bonus incentives
- 6%25 Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
