Senior Analyst Loyalty Analytics

JetBlue Airways Corporation•New York, NY

3d•$66,000 - $103,100

About The Position

The Senior Analyst, Loyalty Analytics role is a key member of the Loyalty team responsible for providing strategic analysis for loyalty initiatives, managing loyalty program reporting, and improving cross-functional data literacy. Working with a diversity of data sets across the company, this role will help accelerate the discovery of opportunities for increased customer value, in addition to monitoring key metrics and for creating dashboards as needed. In close partnership with business stakeholders, data science and engineering, and marketing teams, the Loyalty Analytics team supports the broader Loyalty organization by identifying trends, generating actionable insights, and helping drive new opportunities for growth.

Requirements

Bachelor's Degree; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience
Three (3) years of airline, loyalty, management consulting, or finance experience
High emotional intelligence with an ability to work with cross-functional stakeholders
Strong analytical and problem-solving skills, with experience structuring complex financial analyses and explaining complex concepts
Strong business acumen grounded in an understanding of loyalty economics, airline economics, and banking economics
Strong proficiency in using Microsoft Office, especially Excel and PowerPoint
Ability to meet tight deadlines and handle multiple projects simultaneously
Ability to manage multiple competing priorities in a fast-paced environment
Deep understanding and passion for the loyalty and co-brand space
Creating and analyzing marketing metrics (tactics, budgets, Return on Investment (ROI))
Strong interpersonal skills, amicable and professional demeanor
Available for occasional overnight travel (10%)
Must be in possession of valid travel documents with the ability to travel in and out of the United States
Must pass a pre-employment drug test
Must be legally eligible to work in the country in which the position is located
Authorization to work in the US is required. This position is not eligible for visa sponsorship

Nice To Haves

Three (3) years of loyalty, personalization, partnerships, credit card co-brand, management consulting, finance, or digital engagement experience
Ability to cultivate a broad understanding of the entire TrueBlue program including marketing, operations, metrics, financials/liability, customer service and training
Knowledge of airline or travel industry trends and technology
Experience with Snowflake, Tableau, Fullstory, Databricks, DBT, Sabre, and Airtable

Responsibilities

Carry out quantitative and qualitative analysis and customer research to help support the business cases for new product initiatives
Identify and analyze industry trends and produce reporting on competitor metrics and trends
Identify the most important metrics to monitor and report out regularly on those data points
Evaluates and recommends new ways to create customer loyalty
Use SQL to query for core reporting metrics around program health and engagement
Create Tableau dashboards, in addition to other visuals, to convey key program stats
Report out to Senior Leaders and other commercial partners on health and trends of the TrueBlue program
Partner cross-functionally with Revenue Accounting, IT, Marketing, and the Loyalty Program team to bring business cases through socialization with senior leadership
Other duties as assigned